Headed by former professional snowboarder Jib Hunt, Hunt Apparel will create a collection of men’s and women’s t-shirts, knit tops and sweatshirts for CB Sports to hit department stores, specialty chains and action sport retailers by the holiday season.
"Based on Jib’s extensive background within the industry’s top snow, skate and fashion brands, we are confident the Hunt Apparel team will recapture and deliver the iconic status of CB Sports,” says Mitchell Barkley, chief executive officer, CB Sports.
CB Sports has also signed Olympic snowboarding silver medalist Lindsey Jacobellis as its official apparel brand ambassador. The nine-time Winter X-Games medalist will introduce new technical features in the Heritage collection, due out this fall.
“Attracting the younger, active market is essential to our brand,” says Barkley. “Lindsey will enhance the positioning and brand awareness. She was an obvious choice when we sought out a brand ambassador.”