Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
The partnership was brokered on behalf of the World of Eric Carle by licensing agent the Joester Loria Group.
The campaign, running in all Meijer stores and Publix Super Markets this September and October, will raise funds for local children’s charities.
“We’re so excited to be partnering with The Very Hungry Caterpillar this fall. As a classic, it connects to both parents who read the story as children and children today who are reading it for the first time,” said Trish James, vice president, Produce for Kids. “Through our in-store campaign, we can help shoppers make smart decisions and feed their families healthy meals with wholesome ingredients.”
The Very Hungry Caterpillar, a classic book by Eric Carle, is celebrating its 45th anniversary this year and will be featured on in-store signage in more than 1,200 grocery stores and fresh markets in 11 states. Signage will notify shoppers of all participating produce companies and point them to www.produceforkids.com for additional information on the campaign, more than 150 produce-centered recipes and healthy tips from parents.
Produce for Kids will promote the campaign through all platforms of social media, and will host various sweepstakes and giveaways on Facebook, Twitter and Instagram.