As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The LEGO Group celebrated the launch of its Sydney Opera House model with replicated images on the historic building last week.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Sony Pictures Animation is promoting Cloudy with a Chance of Meatballs 2 with two themed food trucks that will travel the U.S.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.
Baby photographer Anne Geddes has teamed with FineArtAmerica.com to offer her work online for the first time.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
Sesame Workshop and CBeebies are joining forces for the new children’s series, “The Furchester,” featuring Sesame Street Muppets.
Sony Pictures Consumer Products has appointed Rocket Licensing as its new licensing agent to manage its portfolio of theatrical and television properties in the U.K. and Eire.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
DRi Licensing’s Miffy brand is about to become even more fashionable with a clothing range by Poetic Gem.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
eOne is unveiling its debut range of products for the classic publishing property, Janet and John, at Brand Licensing Europe.
Silvergate Media has inked a deal with Immediate Media to publish a standalone Peter Rabbit magazine.
U.K. animal charity Battersea Dogs & Cats home has launched a new line of pet toys in partnership with Rupert’s Pet Shop.
Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”
Rainbow feted the 10th anniversary of its girls’ franchise Winx Club with a fashion-themed event during BLE in London.
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