As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
One Direction: This is Us ousted Lee Daniel’s The Butler for the top spot at the U.S. box office over Labor Day weekend.
For the sixth consecutive year LIMA will sponsor Brand Licensing Hall, the largest licensing event in Asia.
41 Entertainment and Gaffney Global Licensing have signed two new licensees for Pac-Man in Australia and New Zealand.
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
Big Idea Entertainment has tapped Cupcake Digital to develop a series of apps featuring characters from VeggieTales.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
LEGO has teamed up with Funcom for the new “LEGO Minifigures Online” game, which is set to debut in the second half of 2014.
Bandai and Sync Beatz Entertainment have tapped Mighty Fine as the first licensee for the new lifestyle brand Tamagotchi L.i.f.e.
Warner Music Group has promoted Sara Nemerov to SVP and head of global consumer products and brand licensing.
Beanstalk has signed the first two licensing partners for Cloetta’s British confectionery brand Chewits.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Nurture Rights has teamed up with London’s Natural History Museum to turn the book Dinosaur Roar! into an interactive preschool property.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Knockout Licensing has added to the roster for “Downton Abbey” in a new deal with Weeks Roses to breed roses inspired by the TV series.
Steve Madden has partnered with the R&B singer Keyshia Cole for a limited edition footwear collection.
The surface pattern design brand Dari Design Studio is launching into licensing with plans to exhibit at next year’s Licensing Expo.
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
The 100th issue of the Official Nintendo Magazine hit newsstands Wednesday featuring a special cover for subscribers.
LIMA U.K. has opened advanced booking for members to reserve meeting space at the LIMA stand during BLE in October.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.