As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
American Greetings Properties is continuing to build the Care Bears brand in Australia in a new deal for stationery and housewares.
JELC is continuing to expand the licensing program for the art brand My Cat Pip, with plans for new books and categories.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
The characters of Sanrio’s Mr. Men Little Miss brand are making a stop at the toy department of the Galeries Lafayette in Paris this month.
Stan Lee has joined the cast of the upcoming video game “LEGO Marvel Super Heroes.”
Redan Alchemy has teamed up with Fashion Lab for a new apparel range featuring the iconic British character Sooty.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
Brand extension firm LMCA has named Alan Kravetz as its new president and chief operating officer.
Rose Tours, in collaboration with Carnival Imagination and Emblem/Atlantic is planning a Matchbox 20-themed winter cruise.
Automobili Lamborghini has announced plans to exhibit at Brand Licensing Europe for the first time ever this year.
NVCP has signed the biggest-ever publishing deal in Russia for Teenage Mutant Ninja Turtles.
Men's Wearhouse has completed its acquisition of JA Apparel Corp and the Joseph Abboud brand.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Brand Licensing Europe, the continent’s most influential licensing event, is gearing up for the largest show yet.
As Sony Pictures Television’s “Breaking Bad” begins its final season, the studio has launched an online store for the show.
The season one finale of Nickelodeon’s “Teenage Mutant Ninja Turtles” posted huge audience gains over last year.
Linkin Park and Hard Rock International have teamed for a new limited edition t-shirt series.
Wendy Bellissimo has inked a new deal with Legacy Classic Kids for a line nursery and youth furniture.
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