As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Nickelodeon has tapped Johnny Cupcakes for a new adult apparel collection inspired by Teenage Mutant Ninja Turtles.
CreaCon Group has appointed 20TOO to represent its preschool series “City of Friends” in the Middle East.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
DRi Licensing has unveiled plans to re-launch the classic Dutch publishing brand Miffy in the U.K., as it nears its 60th anniversary in 2015.
Flying Bark Productions has appointed Merchantwise as the licensing and merchandising agent for the Blinky Bill brand in Australia.
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
Nickelodeon and Clear Channel Media and Entertainment have launched the network’s first-ever radio station-Nick Radio.
Heineken has unveiled a new branded bag created with the accessories brand KillSpencer for its #Heineken100 program.
Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
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Creativity International has teamed up with Tesco in the U.K. to feature Mister Maker craft packs.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
MTV Books has released an interactive e-book based on the MTV2 series “Guy Code.”
Long-time Disney executive Jennifer Levine has joined Sprout as the network’s new vice president of communications.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
Gameloft and Mattel have released a follow-up to their 2008 “Uno” game app that allows fans to play each other.
Creativity Explored, an art studio for the developmentally disabled, has engaged Perpetual Licensing as its advisor.
ITV Studios Global Entertainment has added two new licensees for the boys’ series “Matt Hatter Chronicles.”
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