With a new team in place and a newly redefined global presence established, DreamWorks Animation is heading into Brand Licensing Europe with a razor sharp focus on building its core brands around the world.
While it’s been four years since Nickelodeon acquired Teenage Mutant Ninja Turtles and one year since the property was re-launched, Ron Johnson, executive vice president, international consumer products, Nickelodeon/Viacom Consumer Products, readily admits that the iconic franchise is just kicking into high gear.
According to a recent survey conducted by research group NPD, most households own a mobile device in some form, with children becoming increasingly tech savvy. Does this open the category to more product opportunities than ever before?
Organized by Editora Espaço Palavra with support from the Brazilian Licensing Association and Estúdio N´ovo, the Grand Hyatt in
São Paulo, Brazil, hosted the sixth annual Expo Licensing Brasil, Sept. 10-11.