As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Planeta Junior Italia has signed with Sicem International for an apparel collection based on the 3D version of the Maya the Bee property.
Sesame Workshop will kick off its new early learning literacy initiative, Every Day is a Reading and Writing Day, with an event at the New York Public Library tomorrow.
Landy International and designer Debra Valencia are partnering to expand the Debra Valencia brand to include home décor collections and women’s personal accessories.
Licensing Agent Game of 2 Halves has signed an exclusive representation deal with video game publisher Deep Silver, a division of Koch Media.
Nerd Corps Entertainment has begun production on the first-ever Slugterra TV movie, Slugterra: Ghoul from Beyond, as licensing activity for the brand picks up speed worldwide.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
MGA Entertainment, owner of the Lalaloopsy doll brand, has renewed licensing deals with several of its original partners.
Apparel Partnership Group and the premier, luxury apparel brand Pyscho Bunny are partnering for an extensive licensed range of intimate apparel and loungewear for men and women.
Bandai has signed Evy of California to create apparel based on the Tamagotchi L.i.f.e. brand in the U.S.
Warner Bros. Consumer Products EMEA is launching its newest entertainment portfolio–WB True Classics.
Rovio Entertainment and Activision Publishing have launched their mobile game, “Angry Birds Star Wars,” on home and hand-held video gaming systems.
Nickelodeon & Viacom Consumer Products has unveiled its range of MTV headwear with American athletic brand Starter Black Label.
WWE Studios and Film Roman are pairing to co-produce a series of animated webisodes.
BBC America is planning two theatrical screening events of the Doctor Who 50th anniversary special, “Doctor Who: The Day of the Doctor.”
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
Nickelodeon has picked up 40 episodes of the game show “Go Viral” (working title) from Ryan Seacrest Productions.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
ABC and Disney Publishing Worldwide have released the new book Shark Tank: Jump Start Your Business.
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