As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
U.K. animal charity Battersea Dogs & Cats home has launched a new line of pet toys in partnership with Rupert’s Pet Shop.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Zodiak Kids Consumer Products Paris has signed a publishing deal with Hachette Jeunesse for its new girls’ property Lolirock.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
Trunk Archive has negotiated a series of new partnerships for its photography across Europe in the home décor, apparel and paper categories.
Jupi Corporation has tapped Icon Live to bring the Kardashian Kollection jewelry collection to the U.K. and EMEA.
Funko and Underground Toys have announced an exclusive partnership to bring Funko products and brands to Europe.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
Marc Jacobs launched his namesake cosmetics line, Marc Jacobs Beauty, at Sephora stores Friday.
Collegiate Licensing Company and NCAA Football have launched the 2nd annual College Colors Day Spirit Cup.
The fashion magazine ELLE has launched a new online dating service in partnership with HowAboutWe.com.
HarperCollins Children’s Books has tapped two new partners to create costumes and nail polish for its Fancy Nancy book series.
Global Pursuit has been appointed to represent Cuipo, the lifestyle brand dedicated to preserving the rainforest.
Fashion's premiere event, the bi-annual MAGIC Market Week, is here again.
Millennials are the most sought after audience for retailers and brands, but one of the most elusive group of shoppers.
Saban Brands’ Power Rangers are in full force for the back-to-school season with plans for a mall tour in the U.K.
Sony Computer Entertainment’s PlayStation4 system will launch in November the U.S, Canada, Europe and Latin America.
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