As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Cherokee has teamed up with Victoria's Secret model Alessandra Ambrosio and her company Silver Sunrise for the new lifestyle brand ale by Alessandra.
FIFA has appointed Sun City as the apparel licensee for the 2014 FIFA World Cup Brazil in Europe (excluding the U.K.), Russia and Turkey.
Nickelodeon and Activision Publishing have teamed up in a new multi-year deal to create video games inspired by the series "Teenage Mutant Ninja Turtles."
Sanrio has announced a series of new partnerships for the Mr. Men Little Miss brand in the U.S.
SoBe has teamed up with the design platform Blank You Very Much to re-envision its official assets.
VIMN Asia is partners with Thai broadcaster MCOT and content provider appleTool to re-launch the MTV Thailand brand.
Fox Consumer Products has partnered with K’Nex Brands for a line of Family Guy building toys.
Haven Licensing has launched the first-ever model search in Australia for Saban Brands’ Paul Frank.
Evolution has been appointed as the global licensing agent for Metro Trains Melbourne’s Dumb Ways to Die property.
Rovio Entertainment has launched a new mobile game publishing initiative to bring third party titles to its game lineup.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
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Cover Girl has announced its first-ever major movie sponsorship of Lionsgate's The Hunger Games: Catching Fire.
Pedigree Books has added U.K. magazine Women’s Weekly to its new Yearbook range for adults.
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