As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Dennis the Menace is helping teach kids about bicycle safety in a new U.K. campaign from Brake, the road safety charity.
Lawless Entertainment has appointed Nurcihan Kesim Literary Agency to represent its preschool property Suzy's Zoo in Turkey.
Twentieth Century Fox Consumer Products has appointed The Zoo as its promotional licensing agency in Australia.
Volkswagon of America and Fender Musical Instruments have teamed up for a special Beetle designed for music lovers.
Mattel has announced plans to take its Max Steel superhero franchise global, beginning with the North American premiere of the animated series.
Warner Bros. and Fox have joined forces with publisher Insight Editions to create a companion book for the Fox series "Fringe," which was also integrated into the TV show.
Online kids channel Toon Goggles has teamed up with Aurora World for its first North American toy promotion featuring Aurora's YooHoo & Friends.
Saban Brands has released four new mobile games featuring its evergreen brands Paul Frank and Power Rangers, as well as new properties.
Lifestyle brand HGTV Home has announced plans for new campaign in collaboration with its brand partners Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams.
Ben 10, LazyTown and Adventure Time will lead Turner CN Enterprises’ lineup of brands at the Russia Licensing Forum, taking place in Moscow this Wednesday through Friday.
Weta Workshop has teamed up with the China Post to create an online shopping portal for customers in China.
Saban is reorganizing its businesses to accomodate its growth both domestically and abroad.
Entertainment One has signed on to handle worldwide distribution for the YouTube brand Simon’s Cat.
SEGA Europe is extending the reach of its “Total War” video games in a new deal for novels based on the franchise.
The U.K. virtual kids’ site BinWeevils.com has named board member Rod Henwood as its new chief executive officer.
Hasbro Studios has tapped Shout! Factory to handle worldwide distribution of the movie My Little Pony Equestria Girls.
Nelvana Enterprises and d-rights have teamed up with Burger King to launch a second Beyblade kids’ meal promotion.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Synchronicity and Valero Enterprises are bringing together Tootsie Roll’s candy brands and the art brand The Public Zoo.
Fender Musical Instruments has signed a deal with rock ‘n’ roll clothier Dragonfly Clothing for a lifestyle fashion collection.
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