As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
DreamWorks has teamed up with AAA for a safe driving promotion featuring the star of its upcoming film Turbo.
Big Tent Entertainment has signed a series of new licensing partners to bring the Internet meme Domo to a range of new products.
Paramount Pictures has tapped the original Captain Kirk, William Shatner, to promote “Star Trek: The Video Game.”
The Joester Loria Group has announced three new promotions in sales and brand management.
Sequential Brands Group has acquired the IP management company that owns lifestyle brands Ellen Tracy and Caribbean Joe.
The Hub has optioned the rights to a new series based on the KISS x Hello Kitty line of products from Sanrio and the iconic rock band.
License! Global is calling for submissions for its annual Top Global Licensors report and the Top Global Licensing Agents list.
Gazillion Entertainment's massively multi-player online action role-playing game “Marvel Heroes” will launch worldwide June 4.
King Features, licensor of characters like Betty Boop and Popeye, has appointed License2Brand as its agent in Greece and Cyprus.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
Global Icons has taken on worldwide representation for knife manufacturer Buck Knives.
Lancome has announced a new collaboration with Israeli fashion designer Alber Elbaz for a cosmetics line, set to hit shelves June 15.
Top brands from Beanstalk's client roster, including the U.S. Army, AT&T and Energizer, have unveiled new branded electronics and tech accessories.
Disney has teamed up with HSN to create an exclusive collection of apparel, jewelry, beauty and home accessories based on its upcoming film Oz The Great and Powerful.
Characters from the CBeebies preschool series "Waybuloo" are making appearances at Asda stores in the U.K. this week to celebrate the launch of their new baby clothing range.
The Joy Tashjian Marketing Group is expanding its licensing program for Shed Media's "America's Supernanny" as the Lifetime reality series prepares for a new season.
Nickelodeon and Fila have teamed up to create two limited-edition sneaker styles inspired by the heroes of the new "Teenage Mutant Ninja Turtles" series and its villain Shredder.
SEGA Europe has partnered with U.K. toy manufacturer Sambro International for a new line of Sonic the Hedgehog games and puzzles in the U.K., Eire and the Channel Islands.
The Copyrights Group has announced a series of new extensions for The Country Diary of an Edwardian Lady.
The U.K. animal charity Battersea Dogs & Cats Home has added two new licensees for art prints and calandars.
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