As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
American Greetings Properties has expanded its partnerships with two existing licensees in Brazil and Panama for its top brands.
Saban Brands is planning a new superhero TV series for girls, “Gangnam Girls.”
Children’s TV producer Vodka has teamed up with Famosa for a line of soft toys featuring its Jelly Jam brand in Mexico.
The French Licensing Federation has announced the nominees for the second annual French Brands Awards.
Twelve years after Bart Simpson first touted Butterfinger, the two have been reunited in a new marketing campaign.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
Mexican distributor and retailer Explo World will create a range of Fizzy Moon accessories and stationery for the Mexican market.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Kids are now able to build customizable wooden models of Monster Jam trucks at Lowe’s stores as part of its Build and Grow program.
Universal Orlando has launched a new Facebook game in anticipation of the June 20 opening of the new Transformers ride.
FremantleMedia has appointed Magnus Karlsson-Lamm as managing director of the company’s Swedish production arm.
Nestlé Crunch has announced the limited-time return of its Girl Scouts candy bars, which were first introduced in 2012.
Aurora World is expanding the YooHoo & Friends brand with a range of new partners in toys, publishing and digital.
Sanrio and Penguin Young Readers Group have partnered to release 40 Mr. Men Little Miss titles for the first time ever.
WWE has signed three new partners in India, to better serve the region’s expanding WWE fan base.
Weta Workshop has teamed up with the China Post to create an online shopping portal for customers in China.
License! Global has released the new Top 30 Global Licensing Agents list.
Brandberry has renewed its representation agreement with the children’s entertainment brand The Wiggles.
IBML has appointed Dragonfly Venture U.K. as their license partner for the British sporting brand Karrimor.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.