As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
MGL Licensing has added U.K. artist Pip Shuckburgh to its roster.
Elvis Presley Enterprises has added two new partners in Canada, in a duo of deals brokered by Studio Licensing.
Santoro has announced a raft of new partners around the world for its Gorjuss art brand.
Interior designer Jennifer Adams has teamed up with JLA Pets for a line of pet products, in a deal brokered by All-American Licensing & Management Group.
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
Oxford Limited has signed a deal with the U.K.-based luggage specialist, USB International, for a line of University of Oxford luggage.
Brand Central has been appointed as the exclusive licensing agency for the award-winning blog Cupcakes and Cashmere, written by Emily Schuman.
DreamWorks Animation has tapped Rovio Entertainment, the creators of “Angry Birds,” to create a mobile game for its upcoming animated film The Croods.
The Richline Group has signed on to create a jewelry line under the Marie Claire brand in the U.S., in a deal brokered by PrivateCollection.
Warner Bros. Consumer Products has partnered with the Tonner Doll Company to create a collectible figure of the character Ralphie from the 1983 film, A Christmas Story.
20th Century Fox Consumer Products has partnered with Converse for the first-ever footwear for “The Simpsons.”
This exclusive tribute to an iconic property reveals how Character Arts is expanding the brand’s licensing and promotional strategy to celebrate Rudolph’s special milestone in 2014 and extend the franchise worldwide for years to come.
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
Musician, entrepreneur and philanthropist will.i.am has partnered with the partnership marketing agency memBrain.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
This year’s Licensing Expo is bigger and better than ever, with more properties, exhibitors and activations.
NBCUniversal Television Consumer Products is planning a line of “Parks and Recreation” merchandise for the summer and fall.
IMG Licensing is continuing their representation of the Goodyear brand, with a multi-year agreement featuring new licensed products.
Nickelodeon and Peavey Electronics have partnered for a line of musical instruments featuring the Teenage Mutant Ninja Turtles.
Brilliant Brands has partnered with Worldwide Universal Brands to create a full range of bath and cosmetic products for its Luv Me Buddies brand.
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