As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Brand licensing agency Global icons will work to expand the portfolio of high-end baby accessory brand, Little Giraffe.
Streetwear brand The Hundreds has collaborated with legendary musical act Grateful Dead for a new collection, The Hundreds x Grateful Dead.
Licensing agency Lisa Marks Associates has signed licensing agreements for Just Born’s portfolio of brands including Peeps, Mike and Ike and Hot Tamales.
Paddington Bear is partnering with HP for a collection of downloadable coloring and activity sheets, in a deal negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
BBC Worldwide has secured new partners for the CBeebies series “Something Special.”
Tommy Bahama has named Eric Karp director of brand marketing, a newly created role.
To celebrate the brand’s more than 25 years, HIT Entertainment will launch the Barney 25 Million Hugs campaign.
The multi-platform series “The High Fructose Adventure of Annoying Orange,” based on the popular “Annoying Orange web series, is getting ready to kick off its second season on Cartoon Network May 16.
JELC, global licensing agent for the My Cat Pip design brand, and Over the Moon, creator of the brand, have appointed Portico Designs to publish and distribute greeting cards in the U.K.
Japan’s first domestic denim brand, Big John, is expanding in Asia thanks in part to its partnership with licensing agency Beanstalk.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
Lisle International has added to the roster of licensees for Imangi Studios’ digital property Temple Run.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
Korean animation studio Tuba n Co. has appointed Kaynak Licensing Co. to bring its brands to Turkey.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
“Plants vs. Zombies 2” has been downloaded nearly 25 million times since its Aug. 15 debut.
Viz Media Europe and Média-Particiaptions have joined forces to launch the largest European SVOD anime website.
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