As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Mercer Mayer and Little Critter are participating for the first time in the Association of American Publisher’s Get Caught Reading campaign.
Consumer licensing veteran P.J. Pierce has joined APA as an agent in the branded lifestyle division.
Little Airplane Productions has signed Jada Toys as the global master toy partnerfor its preschool series “Small Potatoes.”
Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.
DreamWorks Animation has announced plans to acquire one of the most popular teen networks on YouTube, AwesomenessTV.
Mind Candy is celebrating the fifth anniversary of its Moshi Monsters brand with a party in London this week.
Ink, global representative for the game app “Subway Surfers,” has signed the first licensing deals for the brand.
American Greetings Properties has tapped Cupcake Digital to create a series of appisodes featuring Strawberry Shortcake.
UK-based licensee Character World has secured a series of international deals with retailers in Europe.
Saban Brands has teamed with the on demand TV network Kabillion to launch a VOD channel for its programming block Vortexx.
Brand extension agency Parham Santana has launched a new licensing division.
Penn and Dasani have partnered for a limited edition tennis ball pack this summer.
HillBilly Brand has teamed up with Global Beverage Solutions to bring the HillBilly brand to beverages.
Studio 100 Film has teamed up with Premium Film for distribution of its first film, Maya The Bee–Movie, in the CIS.
Tommy Bahama is continuing a series of sports collaborations with Major League Baseball Properties and the Transpac Yacht Race.
LIMA U.K. has announced plans for its annual global networking party, which will take place he second day of Brand Licensing Europe.
Nutella has launched a new e-commerce site in the U.S. that is packed full of products inspired by the hazelnut spread.
Fox International’s BabyTV channel is expanding its publishing program with deals in Latin America and the U.K. and Ireland.
Nickelodeon has partnered with Rubie's Costume Company for Halloween costumes and dress up products inspired by “Teenage Mutant Ninja Turtles.”
Electronic Arts’ studio DICE has tapped a full slate of licensees for its Battlefield video game brand in advance of the release of “Battlefield 4.”
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