With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
Hasbro has extended its partnership with DeNA for a series of new mobile games based on G.I. Joe and Dungeons & Dragons.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Publisher IDW Limited is planning a new line of limited edition Star Trek books in partnership with CBS Consumer Products.
Rocket Licensing has appointed License to PR to help promote the 45th anniversary of The Very Hungry Caterpillar.
Lollipop brand Chupa Chups has teamed up with Marabout, a division of Hachette, for a candy-inspired cookbook in France.
Imports Dragon has opened the Trash Pack Play House at a Six Flags amusement park in Montreal.
Lawless Entertainment has signed on to represent the upcoming kids film The Hero of Color City.
The Toys ‘R’ Us Children’s Fund has donated $100,000 for recovery programs in Moore, Okla.
Megalicense has taken over as licensing agent for “LazyTown” in Russia.
Entertainment One’s preschool series “Ben and Holly’s Little Kingdom” will launch its second app this summer.
Despicable Me 2 has arrived at Toys ‘R’ Us, with a full range of toys based on the upcoming film.
Lisle International has teamed up with DC Thomson to feature Fight My Monster in The Beano.
American Greetings Properties has launched a new Strawberry Shortcake QSR promotion in Brazil.
SEGA of America has revealed details of the next Sonic the Hedgehog franchise title.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
m4e has tapped Brand New Leisure to create a new 4D entertainment park concept featuring the girls’ show “Mia and me.”
Gulli TV is planning the first-ever second-screen app for an animated series in France, for “Redakai: Conquer the Kairu.”
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.
Women’s clothing manufacturer Karen Kane has appointed IMG Licensing to develop its licensing program.
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