As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Zodiak Kids is bringing The Saddle Club to a trio of equestrian events in France this summer.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
Hasbro has extended its partnership with DeNA for a series of new mobile games based on G.I. Joe and Dungeons & Dragons.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Publisher IDW Limited is planning a new line of limited edition Star Trek books in partnership with CBS Consumer Products.
Rocket Licensing has appointed License to PR to help promote the 45th anniversary of The Very Hungry Caterpillar.
Lollipop brand Chupa Chups has teamed up with Marabout, a division of Hachette, for a candy-inspired cookbook in France.
Imports Dragon has opened the Trash Pack Play House at a Six Flags amusement park in Montreal.
Lawless Entertainment has signed on to represent the upcoming kids film The Hero of Color City.
The Toys ‘R’ Us Children’s Fund has donated $100,000 for recovery programs in Moore, Okla.
Shout! Factory Kids, in collaboration with FremantleMedia Kids & Family Entertainment, has announced the upcoming release of the new “Monsuno: Power” DVD May 21.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
The European film/TV group, StudioCanal has extended its partnership with Creative Licensing Corporation for another three years.
41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
Burt’s Bees Licensing has teamed up with Fetch…for pets! to make a new line of natural pet care products.
Zodiak Kids has announced the launch of Marathon Media's new production “Lolirock.”
Surf brand Hang Ten has tapped D6 Sports for a range of new products in the action sports and wheeled categories.
DreamWorks has teamed up with AAA for a safe driving promotion featuring the star of its upcoming film Turbo.
Mask-arade has unveiled its new line of Hollywood Legends masks featuring stars like Elvis Presley, Frank Sinatra and Marilyn Monroe.
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