With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
Global Pursuit and United Talent Agency will co-create a licensing program for Gwen Stefani’s Harajuku brand in China.
The start-up incubator firm Brandemonium has launched a new licensing division.
Entertainment One has appointed Fisher-Price as the master toy partner for Peppa Pig in Canada.
American Greetings Properties has extended the contracts of many of its licensing agents around the world.
Imira Entertainment has tapped Exim Licensing Group to represent “Lucky Fred” in Latin America.
Mattel has restructured its European consumer products team to align its strategy across the region.
Licensing agency Beanstalk is heading into the digital world with the launch of a new division, Tinderbox.
BBC Earth and Tauck are creating a series of travel experiences that will let globetrotters get closer to the natural world.
Chicken Soup for the Soul Publishing has tapped King Features Syndicate to represent its brand.
The National Retail Federation is predicting that parents will spend less on back-to-school than last year.
Nickelodeon and Viacom Consumer Products has teamed up with Calypso for an MTV Classic watch line.
Plain Lazy has teamed up with TV personality Cathy Hobbs to bring its brand to the U.S.
kathy ireland Worldwide has extended its licensing partnership with Pacific Coast Lighting through 2018.
Archie Comics has teamed up with Moonscoop to co-produce a new series featuring the iconic comic book characters.
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Joy Tashjian Marketing Group has renewed two apparel licenses for a range of NBCUniversal TV series.
Planeta Junior is planning to present a full slate of new animated properties at MIPJunior.
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