As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Tele Images, a Zodiak Media company, has appointed Gladys Morchoisne as senior vice president of animation.
Nickelodeon and the Changi Airport Group in Singapore have launched a SpongeBob SquarePants-themed Christmas experience.
Disney U.K. and Harrods are planning to launch the Cinderella-inspired Bibbidi Bobbidi Boutique at the department store later this month.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
Electronic Arts and Hasbro have launched two new Monopoly-branded casino game apps.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
North American licensing agent SMC Entertainment Group is continuing to expand the licensing program for “Angry Little Girls!.”
Cupcake Digital has released its second Strawberry Shortcake app–“Strawberry Shortcake Berryfest Princess.
Walls 360 has created a line of on-demand wall graphics for the Nicktoons series, “Rob Dyrdek’s Wild Grinders.”
Proximo Spirits has signed The Joester Loria Group as the exclusive licensing agent in the U.S. and Canada for its top liquor brands.
Sales of licensed products climbed for the second consecutive year in 2012, according to LIMA's 2013 Licensing Industry Survey.
Warner Bros. Consumer Products has signed a slate of global licensees for its upcoming film Godzilla.
The Licensing Company has been tapped by The Hershey Company to represent its properties for new initiatives.
Bonnier has added two new lifestyle partners for its magazine Outdoor Life that will bring the brand to new men’s accessories.
Simon and Schuster Children’s Books has announced plans for publishing tie-ins for the upcoming The Mortal Instruments movie.
The cable TV network BabyFirst has appointed Brand Central as its exclusive licensing agency.
Warner Bros. Consumer Products U.K. has announced plans for major retail partnership with ASDA for Man of Steel.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
Beanstalk has negotiated a new deal with Global Tissue Group bring the U.S. Army brand to paper products.
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