As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Paramount Licensing has announced a full slate of licensing partners for its upcoming film World War Z, which opens in theaters Friday.
Knockout Licensing has been appointed to represent the children’s book brand Bad Kitty.
Chiquita Brands and The Jel Sert Company are partnering to launch Chiquita Fruit Bites, in a new deal facilitated by Beanstalk.
ITV Studios Global Entertainment has promoted Natalie Harvey to head of European retail, promotions and digital.
DreamWorks Animation has secured a series of North American partners for Mr. Peabody & Sherman
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
American Greetings Properties has signed new master partners for its top brands.
Rovio Entertainment has tapped Tycoon Group to manage Angry Birds in Brazil.
Nelvana and the Clifford Ross Company have tapped Cupcake Digital for the first-ever apps for Babar.
The Licensing Expo opening night party is shaping up to be quite an event with a top-tier sponsors signed on.
Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
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Creativity International has teamed up with Tesco in the U.K. to feature Mister Maker craft packs.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
MTV Books has released an interactive e-book based on the MTV2 series “Guy Code.”
Long-time Disney executive Jennifer Levine has joined Sprout as the network’s new vice president of communications.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
Gameloft and Mattel have released a follow-up to their 2008 “Uno” game app that allows fans to play each other.
Creativity Explored, an art studio for the developmentally disabled, has engaged Perpetual Licensing as its advisor.
ITV Studios Global Entertainment has added two new licensees for the boys’ series “Matt Hatter Chronicles.”
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