As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Entertainment One Family is growing the Peppa Pig family with five new licensing agreements and a number of line extensions.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
Jakks Pacific has broadened its agreement with Televisa and Univision Communications for the Mexican sitcom “El Chavo.”
Hasbro has unveiled expansive plans for the My Little Pony franchise that extend the brand into a range of categories.
Turner CN Enterprises has been appointed by IMPS to rep The Smurfs for the UK and Eire.
NBCUniversal Television Consumer Products is planning a line of “Parks and Recreation” merchandise for the summer and fall.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.
App developer Tropisounds has created two new iOS apps featuring MGA Entertainment’s Lalaloopsy brand.
FremantleMedia Kids & Family Entertainment and Nerd Corps Entertainment have released a sneak peek at their new preschool series.
Church & Dwight is adding the pop band One Direction to its line of Arm & Hammer Tooth Tunes singing toothbrushes.
Wedding expert and author David Tutera has teamed up with Antebi Footwear Group to unveil his new bridal shoe collection.
Trunk Archive has announced three new partners that will bring images from its photography portfolio to new apparel and stationary lines.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
DCD Publishing has extended The Licensing Shop's representation of "Dino Dan" to include the U.K.
LeapFrog Enterprises has released two interactive e-books from Disney Publishing Worldwide.
PepsiCo's Frito-Lay division has launched a new app featuring the Cheetos brand spokescat Chester Cheetah.
K'Nex Brands is planning a line of building toys for 41 Entertainment's new property Pac-Man and the Ghostly Adventures.
ITV has become the broadcast home in the U.K. for the CGI/live-action series "Dino Dan."
The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.
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