As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The National Basketball Association has partnered with That’s My Ticket for a range of novelty items designed to display NBA tickets.
Herotainment, creators of the online game for kids, “Herotopia,” has teamed up to make a music album.
French retailer FNAC is featuring Despicable Me 2 at its Paris store today, in a live event coordinated by CPLG France.
Paramount Pictures has appointed marketing veteran Sabrina Ironside as senior vice president of brand management.
Nickelodeon and Peavey Electronics have partnered for a line of musical instruments featuring the Teenage Mutant Ninja Turtles.
DreamWorks Animation has tapped Swadesh Essfil to create a variety of merchandise across its top properties in India.
Lee Jeans has partnered with Five Star Blue for a new lineup of children’s apparel, set to launch this fall.
Oxford Limited has signed its first deal in Malaysia with leather goods manufacturer Leapro.
PrivateCollection&Co has tapped Versa Licensing to bring Marie Claire-branded product to Mexico.
Spin Master Entertainment is planning the new series, “Tenkai Knights,” which will air on Cartoon Network.
Ludorum has launched a new website for its preschool series “Chuggington.”
Playboy Enterprises will exhibit for the first time at this year’s Brand Licensing Europe as the brand celebrates its 60th anniversary.
Zodiak Americas has re-branded its Zodiak USA division as Zodiak Los Angeles and appointed Tony Yates as CEO.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Boutique licensing agency Carmella Johns Unltd. has announced new partnerships for several of the artists it represents.
ZeptoLab will release a new game app, “Cut the Rope 2,” this holiday season that will re-imagine the hit game.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
Heineken has unveiled a new branded bag created with the accessories brand KillSpencer for its #Heineken100 program.
Attendees at MIPJunior this weekend will have the opportunity to attend a licensing seminar featuring executives from Mattel and Nickelodeon.
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