As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The Joester Loria Group has tapped Upstart to develop a literacy program for young children featuring The World of Eric Carle.
King, creator of the game app “Candy Crush Saga,” has signed its first-ever licensing agreement with Happy Socks.
FremantleMedia and Syco Entertainment have sold the 55th local adaptation of their hit format “Got Talent.”
Mimoco has teamed up with Comedy Central to feature “Workaholics” and other CC properties in a new line of USB flash drives.
Brand extension agency Parham Santana has launched a new licensing division.
FAM Brands has added veteran John W. Spotts to its senior management team as part of a plan the Marika brand.
Perrier Sparkling Natural Mineral Water is celebrating its 150th anniversary with limited edition bottles inspired by Andy Warhol.
Peavey Electronics has partnered with The Beatrix Girls, a new line of music-based fashion dolls set to launch this fall.
Brand Licensing Europe this October will welcome some of the world’s leading consumer brands.
Warner Bros. Consumer Products U.K. has announced plans for major retail partnership with ASDA for Man of Steel.
Performance wear brand Aertex is celebrating its 125th anniversary and looking to licensing for the next 125.
Babies ‘R’ Us has introduced Sadie & Scout, a new collection of bedding and room décor for infants.
Shout! Factory and Hasbro Studios have signed a new distribution agreement for nine Hasbro classics.
Big Tent Entertainment has tapped Konami Digital Entertainment for a new game app featuring the character Domo.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
Lisle International has added to the roster of licensees for Imangi Studios’ digital property Temple Run.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
Korean animation studio Tuba n Co. has appointed Kaynak Licensing Co. to bring its brands to Turkey.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
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