As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
A new TV series based on Ubisoft’s Rabbids video game franchise will make its debut on Nickelodeon this August.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
RadioShack has opened its first shop-within-a-shop retail space at the University of Texas at Austin Co-op as part of a new strategy.
Apparel and footwear licensee SGCompanies has acquired sleepwear licensee The Wormser Company from SaraMax.
GMC branding and vehicles will be integrated into the gaming experience of the “EA Sports Madden NFL 25” video game.
HIT Entertainment’s Be A Knight, Do It Right marketing campaign for the second season of “Mike the Knight” is in full swing in the U.K.
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
Playboy Enterprises has expanded its existing agreement with VuQo for a full range of Playboy spirits.
Paws, Inc. has announced plans for a line of apparel featuring Garfield in a new partnership with the fashion label Lazy Oaf.
Alloy Entertainment, a division of Warner Bros., has tapped Vintage Books Publisher for mystery series inspired by “Veronica Mars.”
Artist Robin Zingone has signed a new deal with CSS Industries to bring two of her brands to a range of social expressions products.
Lawless Entertainment has inked a new deal with Hoffman California Fabrics for fabric featuring the art property Suzy’s Zoo.
Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
Sony Computer Entertainment America is planning a film version of its video game franchise, “Ratchet and Clank.”
U.K. publisher Pedigree Books is planning to include free character masks with all of its 2014 annuals.
Lawless Entertainment has partnered with iStoryTime to launch a new range of Suzy’s Zoo’s e-books.
Monster Jam has teamed up with Fantom for a new range of digital collectibles that will feature popular Monster Jam trucks.
Big Time Rush, the band that stars in the Nickelodeon series of the same name, will release their third studio album.
Paul Frank has launched its second annual nationwide Role Model contest to find its next teen ambassador.
Russian publisher Eksmo has signed on to create a range of titles featuring the Indian preschool brand Purple Turtle.
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