With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
The world’s fastest man is taking on a whole new kind of running challenge as the first-ever branded character in “Temple Run.”
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
IMG Worldwide has acquired the brand protection and management service provider J. Patton Sports Marketing.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
Majesco Entertainment is planning a new kids version of its Zumba Fitness video game franchise.
9 Story Entertainment has finalized its acquisition of CCI Kids, the family content division of CCI Entertainment.
The Entertainer, a multi-channel U.K. toy retailer, has named Click Distribution as its exclusive supplier of trading cards, trading card games and sticker collections, effective Aug. 1.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
K'Nex has added to its line of Nintendo building sets with new products inspired by Super Mario video games.
DreamWorks Animation has named Marjorie Cohn as its first-ever head of television as the studio expands its TV efforts.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Nickelodeon and Toyota’s new SpongeBob 2014 Toyota Highlander is hitting the road for fan events across the U.S.
Santoro has signed two new licensees for Mirabelle, and added to a line of agendas for the art brand.
British art and greeting brand Impossimals has teamed up to develop an animated preschool series.
Joyrich unveiled its new Betty Boop-inspired fashion line Friday, created in collaboration with King Features Syndicate.
DCD Publishing has announced a new deal with QVC for an educational dancing DVD.
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