As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Genius Brands has inked a deal with Graphicly to adapt Baby Genius books for the digital marketplace.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
Sockshouse and The Cookie Company have joined forces to found the new legwear outfit Footbrands.
Studio 100 has promoted Evy Van Nederkassel to the role of licensing and sales manager, CEE, Nordics and Israel.
Disney Consumer Products has revealed the product collection for Disneytoon Studios' upcoming animated film, Disney's Planes.
Brand Licensing Europe has announced the judging panel for this year’s License This! challenge.
It’Sugar has released a new collection of Marilyn Monroe-inspired candy and gifts in partnership with Authentic Brands Group.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
Nestle has released two new special edition Coffee-Mate creamers featuring two of the most popular Girl Scouts cookies.
Archie Comics has teamed up with Moonscoop to co-produce a new series featuring the iconic comic book characters.
Crochet artist Twinkie Chan will be featured on craft store Michaels' website, in a deal brokered by Firefly Brand Management.
Nickelodeon and MGA Entertainment have partnered to launch the new animated preschool series this spring based on MGA's Lalaloopsy doll line.
Planeta Junior Italia has signed a deal with La Sirena Cicoccolato for chocolate Easter eggs featuring its brand Magiki.
Paramount Pictures has tapped the original Captain Kirk, William Shatner, to promote “Star Trek: The Video Game.”
PopCap Games has announced plans for a new Facebook game based on its hit app “Plants vs. Zombies.”
Pan-regional preschool channel Discovery Kids Latin America has picked up two new The Jim Henson Company offerings.
The Eternal Image Group has unveiled its new line of memorial products in partnership with Major League Baseball Properties.
Reckitt Benckiser's Air Wick brand is celebrating National Park Week with a line of air freshener products inspired by U.S. national parks.
LIMA has extended the deadline for nominations for this year's International Licensing Excellence Awards through this weekend.
Santoro has announced a raft of new partners around the world for its Gorjuss art brand.
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