As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
MovieStarPlanet has tapped Scandecor for a back-to-school range in the Nordic region, in a deal brokered by Beanstalk.
Korean animation studio Tuba n Co. has appointed Kaynak Licensing Co. to bring its brands to Turkey.
The Jim Henson Company has signed its first two U.S. licensees for the classic Frog and Toad books.
The LEGO Group has released a social brand hub and three new apps for the third generation Mindstorms.
Sonic Drive-Ins has signed deals with universities in Louisiana, Oklahoma and Texas for an edible promotion.
Mondo has created a limited edition DuckTales poster series in partnership with Disney.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Licensing Expo and the International Home + Housewares Show, have announced a collaboration to cross-promote their shows.
DHX Media has acquired Ragdoll Worldwide from BBC Worldwide for £17.4 million (approximately $27.7 million).
Endemol Worldwide Distribution has sold its series “Bananas in Pyjamas” to the online kids’ viewing platform Kidobi.
Zodiak Kids has appointed Henrietta Garnett as senior licensing manager.
Brooke Burke-Charvet has partnered with fashion mogul Daniel Guez to launch the active apparel brand Caelum.
Character Options has unveiled the spring toy collection for Electronic Arts' app brand Plants vs. Zombies.
Warner Bros. and fast-fashion retailer Forever 21 are launching a limited edition collection called Bats & Cats Friday.
Rovio Entertainment is expanding its ToonsTV online channel to include several other Angry Birds-themed series as well as third-party content.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
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