An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Viacom International Media Networks Asia has opened the doors of its first retail store in Malaysia, in advance of the debut of a theme park in the region.
FremantleMedia U.K. has secured a series of licenses across several categories for the TV series Qi, All Star Family Fortunes and Never Mind the Buzzcocks.
Video care monitoring company Seedonk is planning a new series of consumer technology products featuring the Kodak brand.
Global entertainment company ZeptoLab, creators of the “Cut the Rope” game app, has launched a new mobile game-“My Om Nom.”
Men’s fashion brand Robert Graham has locked up a deal with Shirt Avenue for tailored clothing and neckwear.
CITV has ordered a second season of the children’s series “Thunderbirds Are Go” from ITV Studios and Pukeko Pictures, ahead of the first season’s premiere.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Sony Pictures Consumer Products has partnered for the launch of “The Smurfs: iTalk,” an app that allows kids to interact with their very own Smurf.
News publication Newsweek continues to expand globally with its seventh international licensing deal for the publication of Newsweek Srbija (Serbia).
The story behind brand licensing stars Debra Joester and Joanne Loria of The Joester Loria Group, who are honored this month with LIMA’s Hall of Fame distinction.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Top motorsports licensor is Polaris is extending its racing, recreational, utility and all-terrain vehicles across multiple product categories.
Finnish sneaker brand Karhu has launched a new line of shoes featuring the classic Finnish character Moomin, in a deal brokered by Bulls Licensing.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
Atlantyca Entertaiment has signed with The Susan Gurman Agency to produce live stage shows featuring "Geronimo Stilton."
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Licensing agency The Joester Loria Group has been tapped to represent baby brand Britax for licensing in North America.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.