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HGTV has partnered with home décor retailer At Home for a new campaign that will help customers find cost efficient solutions to refresh their home on a budget.
In honor of M&M’s 75th anniversary, Danish fashion designer Camilla Stærk has created special packaging for the iconic candy.
J.Crew Group has paired with Nordstrom to begin selling an edited assortment of J.Crew apparel at the department stores.
Lifestyle brand Guess is teaming up with record label Republic Records to create Guess Music, a new platform that brings together music and fashion.
Agricultural cooperative Tree Top has signed on with The Valen Group to extend its brand’s reach through licensing.
NASCAR licensee Toy State is unveiling its latest branded radio-controlled vehicles at Michigan International Speedway at the Sprint Cup race event.
The Endemol Shine series “MasterChef” has tapped EatWith to develop live dining experiences that bring together former contestants and winners with fans.
Retailer Macy’s is kicking off New York Fashion Week with the live runway event, Macy’s Presents Fashion’s Front Row, Sept. 7.
Exhibitors have until Sept. 2 to submit Brand Licensing Europe news.
Toys ‘R’ Us has appointed Melanie Teed-Murch as president of the retailer’s Canada business.
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
Publishing brand Popular Mechanics has partnered with Groovy Lab in a Box to create a series of branded educational kits for children.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have expanded the “LEGO Dimensions” video game with 16 new entertainment properties.
Disney Consumer Products has tapped Coach for a limited edition collection of Mickey Mouse-inspired products.
From movie franchises to video games, television series and more, entertainment companies are tapping into theme parks to leverage their IP, enhance brand awareness and connect with consumers in a completely new, innoative way.
Classic kids' series returns to television with new, updated episodes.
Moose Toys has tapped Edge Brands to create a line of swim products based off Moose Toys’ Shopkins.
Bulldog Licensing has tapped licensee Kinnerton to develop a range of confectionery products based on Level-5 abby’s anime series “Yo-Kai Watch.”
Saban Brands and Lionsgate have partnered with game developer nWay to launch a new mobile game inspired by Saban’s “Power Rangers.”
Richmond Management Group has secured several new licensing partners in categories including toys and apparel for Tiniez, a new lifestyle brand for tween girls.
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