With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Rocket Licensing has launched a U.K. licensing program for Metro-Goldwyn-Mayer Pictures and Columbia Pictures’ RoboCop.
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
License Connection, Benelux licensing agent for the app brand “Subway Surfers,” has signed an apparel deal with The Cookie Company.
Nick Jr. Australia has picked up the broadcasting rights for the preschool series “Bradley and Bee.”
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Spending has leveled off in the beginning of the year due in part to severe winter weather in much of the country.
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
Nottingham Forest has appointed Planeta Editorial to develop a range of Spanish titles for its Sendokai Champions brand worldwide.
Bandai has introduced a robust portfolio of branded entertainment toys for both boys and girls this week at New York Toy Fair.
The Toy Industry Association gave its predictions for the trends that will drive the toy industry this year.
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