An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The National Gallery Company has appointed licensee Danilo Promotions to produce calendars and diaries for the museum’s most famous paintings.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
DreamWorks Animation is going back in time–way back–as it debuts its newest property, Dinotrux.
V&S Entertainment and its preschool brand Everything's Rosie will return to London’s “West End Live” collection of performances at Trafalgar Square.
New Taiwanese contemporary art brand GP Deva is making its move into the world of licensing this week at Licensing Expo.
DHX Media and FremantleMedia Kids & Family Entertainment has appointed Jazwares the global master toy partner for the preschool property Ella the Elephant.
Warner Bros. Consumer Products EMEA has inked a deal with Allegre HKM to devlop a range of plush in Europe featuring its Looney Tunes NBA co-brand.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
Kathy Ireland Worldwide is partnering with BBC Asia Group to launch the Kathy Ireland Life and Style sportswear brand later this year.
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