With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Dr. Seuss Enterprises has appointed Global Pursuit as its exclusive licensing agent across key categories throughout Asia, including India.
9 Story Entertainment has sold its series “Guess How Much I Love You–The Adventures of Little Nutbrown Hare” to Nickelodeon France.
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
Saban Brands has promoted Frederic Soulie to senior vice president of global distribution.
Cake has sold season one of Coolabi’s “Poppy Cat” to the kids’ channel KiKA for all German-speaking territories.
Big Tent Entertainment has added four new partners in the U.K., Benelux and France for its character Domo.
Viacom International Media Networks has announced a host of deals with third-party broadcasters across Southern Europe and Africa.
FremantleMedia has arrived at MIPCOM in Cannes, France, with more titles in production than ever.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
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