An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Following their recently formed joint venture, Bebe Stores and Bluestar Alliance have detailed their plans for the long-term growth and evolution of the Bebe brand, with licensing as a central component of that strategy.
The International Licensing Industry Merchandisers’ Association has announced the nominees for this year’s U.K. Rising Stars Award.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped the U.S. Postal Service for a range of Forever stamps commemorating Wonder Woman’s 75th anniversary.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
The National Basketball Association has extended its partnership with Marriott International that makes the hotel company a partner of several league events including NBA House Rio, NBA
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
The National Geographic Society has expanded its partnership with IMG to include consumer products representation for its brand worldwide.
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
This year, Rocket Licensing's annual Brand Licensing Europe challenge will feature the iconic Ghostbusters brand.
Pesky Productions' CBeebies series "Boj" will get a featured attraction area at the British theme park West Midland Safari Park.
Nicole Miller has partnered with Blue Sky to develop a line of planners, calendars and desk accessories inspired by her apparel line.
Brand & Deliver has created a new brand partnership campaign to promote the U.K. release of Sony Pictures' Halloween film Hotel Transylvania 2 on Oct. 16.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Discovery Consumer Products launched a brand-new, dedicated e-commerce shop for Destination America, its TV network that caters to all-American entertainment.
Meal delivery service Chef'd has teamed up with Meredith's food-focused social network Allrecipes for a new line of branded meal kits.
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