With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
JLK Brand has teamed with Andrews & Blaine for a range of products for the book series Dork Diaries.
Penguin, itself a classic brand, is at Brand Licensing Europe with three new television additions to several of the great literary classics that have helped it maintain its iconic status in the world of children’s literature.
PVH has sold the footwear brand G.H. Bass & Co. to G-III Apparel Group for approximately $50 million in cash.
BRB Internacional and Moonscoop have formed as alliance to manage each other’s catalogs for new media distribution.
Santoro London has signed a new deal with United Colors of Benetton’s Undercolors brand for a range featuring its Mirabelle brand.
Saban Brands has announced the promotion of Frederic Soulie to senior vice president, global distribution.
HIT Entertainment has announced sales for more than 120 hours of preschool entertainment content for titles in its portfolio of properties.
Rainbow and its first television partner, RAI, sponsored a 10th Anniversary celebration for the popular girl’s franchise, Winx Club.
Sony Computer Entertainment Europe returns to BLE this year with a portfolio featuring some of the world’s hottest gaming brands.
Giromax is set to release a new sticker album collection Wednesday featuring Despicable Me 2 in the U.K. and Ireland.
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