The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
Since its launch in 2006, Wild Pumpkin Licensing International has grown to become one of Australia’s leading independent licensing agencies.
Coolabi Group has signed a trio of new deals for the new "Clangers" series, which launched on the U.K.'s CBeebies and the U.S.'s Sprout this summer.
Licensing efforts build for TV series as it debuts on Clan.
Goodyear is continuing to expand its lifestyle program with the launch of its denim collection this month in Europe.
Random House Books for Young Readers has acquired and will publish the first book from YouTube personality Stampy Cat in the U.S.
The Pokémon Company has partnered with Build-A-Bear Workshop to offer an exclusive Pikachu plush, marking the character's first appearance at the toy store.
Sanrio has unveiled a series of new fashion collaborations that bring its Hello Kitty brand to the menswear aisle.
Deliso and Tatiana & Company have teamed to develop a line of Sophie la girafe by Kissy Kissy layette items.
Target is getting ready for the holidays with The Holiday Odyssey marketing campaign, a season-long tale that will feature a cast of characters from top brands.
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