An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
BBC One has commissioned a new daytime game show based on the U.K. board game Linkee that will be distributed internationally by Warner Bros.
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
Brand Licensing Europe has unveiled a new floor plan for its upcoming October show, the first new layout in the event’s 15-year history.
Rocket is continuing to expand the licensing program for the hit BBC1 comedy “Mrs. Brown’s Boys.
Retail sales beat estimates in February as consumers adjusted their spending in response to an increase in payroll taxes and higher gasoline prices.
Warner Bros. Consumer Products has new partners for its classic brands and 2013 tentpoles in Russia.
Planeta Junior Italy has announced a new partnership with the Nestle Group for chocolate Easter eggs featuring the new TV series “Maya the Bee.”
Nickelodeon and Fuhu have teamed up for Nickelodeon-themed accessories and pre-loaded content for the Nabi Jr. kids’ tablet.
Zodiak Kids CP Paris is planning a summer cross-promotion at the Château de Versailles the sixth season of “Totally Spies!”
PrivateCollection has tapped the Richline Group for a new line of jewelry based on the Marie Claire brand.
Atlantyca Entertainment has appointed Euro Lizenzen as the German licensing agent for its Geronino Stilton brand.
In celebration of the 50th anniversary of Mustang, Ford is creating a custom logo that will be used exclusively by 50 select licensees.
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