With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Cupcake Digital and American Greetings Properties are heading into the summer season with the brand-new “Strawberry Shortcake Summer Fun” app.
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
Bulldog Licensing has been appointed to represent Chalk Bear, a new character studio set up by top U.K. artist Doug Hyde.
K.I.D.S./Fashion Delivers, recognized three top leaders from fashion, real estate and entertainment Tuesday in New York City.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
Magic Light Pictures has optioned the film rights to adapt Stick Man, the children’s book written by Julia Donaldson.
Shout! Factory, in collaboration with Hasbro Studios, is planning a slew of home entertainment releases for the “Transformers."
Cartoon Network Enterprises has teamed with Looney Labs to create Cartoon Network-themed versions of the Fluxx card game.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.