An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
NBCUniversal Brand Develop and Illumination Entertainment have partnered with street artist Buff Monster and surfwear company Rusty to create a capsule collection inspired by the Despicable Me and Minions franchises.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Carlos Falchi has tapped Accessory Headquarters to create a new range of handbags for the luxury fashion brand.
The Hurlingham Polo Association has unveiled its plans to develop a new sporting and lifestyle brand with the launch of a new product collection and through licensing the HPA brand globally.
Bluestar Alliance has partnered with Chlogan Eyewear to create a range of eyewear for the children’s brand, Limited Too.
HBO has tapped Mey Designs to create a jewelry collection inspired by its series, “Game of Thrones.”
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Zodiak Kids Studios has appointed Brand Activation Consulting as the consumer products agent for its new animated series “Floogals” in the U.S.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
20th Century Fox has teamed with the British football team Manchester United to help promote its upcoming films during the team’s home games.
Rovio Entertainment has created a new affiliate company, Kaiken Publishing, which will continue to build on the gaming studio's current book business.
CBeebies and Sesame Workshop have partnered to continue the re-commissioned series “The Furchester Hotel.”
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Viacom International Media Networks will continue the global roll out of its Emmy award-winning “Nick Play” app this spring.
Entertainment One, the international entertainment company behind “Peppa Pig,” has signed deals with seven new licensing partners a range of categories.
Master toy partner Bandai America has unveiled its new toy like for the animated series “Miraculous.”
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