With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Syfy, The Asylum and Earthbound have signed more than 20 partners for the global pop culture sensation, TV movie Sharknado.
Jennifer Adams Home has debuted product in three new categories–area Rugs, pillows and poufs.
WeMatch has appointed Diego Barassi to develop its licensing and retail division, which will be anchored by the Copa America brand.
Hustler and its licensing agent Sharper Inc. will present a new vision for the iconic adult brand at the Licensing Expo this week.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
NFL Players Inc. is teaming up with youth football organization Pop Warner Little Scholars for officially licensed cobranded products featuring active NFL players.
Nickelodeon has unveiled a full merchandising roster for the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles, arriving in theaters Aug. 8.
Trading card company Topps will start a new wave of licensing activity for the sci-fi cult classic Mars Attacks for the 2014-15 season.
Plush toys and gifts manufacturer Kids Preferred will debut the new Animalia collection of Buildex wooden toys.
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