An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Lifestyle brand Lexington Clothing Company has partnered with Hilaria Baldwin, wife of Alec Baldwin, to launch the new Hamptonite capsule collection.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
Bulldog Licensing has added new licensing for the CBBC teen fantasy series “Wolfblood.”
King Features is planning a new collaboration with global clothing retailer Uniqlo for its Popeye and Olive Oyl characters.
An exclusive look inside House of Harlow 1960 and how Nicole Richie is expanding the brand across categories and around the world.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
FremantleMedia Kids & Family Entertainment is continuing to expand its hit TV series around the world, making the brand franchises truly global.
Andersen Press London has appointed Brentwood Licensing to continue the growth of their flagship Elmer the Patchwork Elephant character.
Hoho Rights has appointed The Serenata Group to represent its preschool property Toddler Time in the U.S. and Canada.
FremantleMedia Kids & Family Entertainment has partnered with DJ Murphy for an official monthly magazine for the kids’ comedy series “Strange Hill High.”
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