An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The National Gallery Company has appointed licensee Danilo Promotions to produce calendars and diaries for the museum’s most famous paintings.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
VIMN South has appointed Andrea Castellari senior vice president and general manager of Viacom International Media Networks Italy, Middle East and Turkey.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Ford Motor Company is celebrating the 50th anniversary of Mustang in collaboration with five world-renowned fashion designers.
Disney Interactive and Disney Channel have teamed with Little Orbit to develop video games based on Planes: Fire & Rescue and the tween telenovela “Violetta.”
DreamWorks Animation is expanding its partnership with licensing agency Compañía Panamericana de Licencias to Brazil.
Veteran illustrator Phil Marden has signed a number of new deals for his humorous conceptual illustrations.
Bulldog Licensing has been appointed to represent the gaming brands Saints Row and Dead Island across the U.S. and Canada.
¡Hola! TV, a new Spanish-language TV channel based on the magazines ¡Hola! and Hello!, will launch on DIRECTV May 1.
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