How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Disney joins DreamWorks' adaptation of Roald Dahl's The BFG, Nick gets ready to open its first-ever flagship store, licensees lineup for Marvel's Avengers: Age of Ultron … these are the stories that shaped the week of April 20.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Greeting card designer The London Studio is shifting its business toward a licensing model to allow founder Soula Zavacopoulos more time for creative development.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Disney has launched the new "Disney Moment" app for the Apple Watch.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Fab NY, a leading fashion accessories licensee, has entered a licensing partnership with MadPax, the creators of the 3D spike backpack.
The Jim Henson Company has launched an app based on its new animated preschool series “Doozers,” to coincide with the show’s premiere on Hulu Kids.
Ink, the global representative for the app brand Subway Surfers, has named four new sub-agents for the property.
Registration is now open for Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia exhibition hall.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Twentieth Century Fox Consumer Products is teaming with MAC Cosmetics to create a limited edition color collection inspired by Marge Simpson.
Scotts Miracle-Gro and its agent, Seltzer Licensing Group, have added two new licensing partners just in time for summer gardening season.
Xcel Brands has launched an Isaac Mizrahi New York e-commerce website.
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