An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
Nickelodeon has signed to bring Random House’s first book-to-screen TV series “Wanda and the Alien” to Nickelodeon internationally.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
The American workwear brand Carhartt is extending its apparel partnership with camouflage designer Realtree.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
Knockout Licensing has announced Accutime Watch Corporation as the newest licensee for the Boo–The World’s Cutest Dog property.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
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