With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
The Canadian Toy Association and the U.S.-based Toy Industry Association have entered into a new affiliation agreement.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
Target is partnering with women’s fashion brand Altuzarra for its latest limited edition collection of apparel and accessories.
Billboard is reporting the Kidz Bop, the kids’ music brand that features young singers performing current pop songs, is up for sale.
Babies ‘R’ Us and Disney’s Disney Baby brand are partnering to bring combined offerings of products and services to new and expecting parents.
Cupcake Digital and FremantleMedia Kids & Family Entertainment have released a new app based on “Tree Fu Tom.”
Indie Soul is planning a swimwear collection inspired by the new Costa Hollywood Condo Resort at Hollywood Beach Village in Florida.
TEN: The Enthusiast Network has partnered with Closet Factory to produce custom garage organization systems under the Motor Trend brand.
Titan Books is planning a trio of Planet of the Apes titles set to launch in advance of the new film Dawn of the Planet of the Apes.
FremantleMedia North America has formed its own original digital content studio, Tiny Riot!.
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