With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The last day to enter Brand Licensing Europe’s License This! competition for new creative concepts is this Friday, Sept. 5.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
Fitbit has announced a new partnership with fashion designer Tory Burch to create accessories for the company’s new wristband activity and sleep tracker, the Fitbit Flex.
Hit Entertainment has appointed Kate Schlomann as vice president of global brand management.
King Features has renewed it agreement with Iron Gut Publishing for limited edition collectible artwork featuring Betty Boop in the U.K.
Kids’ music brand Kidz Bop has launched a dedicated radio station on SiriusXM.
The new company creation studio BrandProject launched Thursday with $12 million in funding.
Penguin Random House U.K. is creating one, combined children's division, following the two publishers’ merger in late 2012.
DenTek has created a new line of Looney Tunes dental care products for kids under license by Warner Bros. Consumer Products.
Sprout has given the go-ahead for a spin-off of its “The Good Night Show” that will feature the adventures of the younger version of the show’s Latina host Nina.
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
Comic book publisher Dynamite is bringing back Flash Gordon in a new series that will debut this April to coincide with the character’s 80th anniversary
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