How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
British children's publisher Ladybird Books has challenged students from the London College of Communication to re-imagine its brand as it celebrates its 100th anniversary.
Transporation company Uber has teamed with Fuhu, the creator of the Nabi kids' tablet, to launch the UberFamily rideshare service.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
JELC, global licensing agent for the Silentnight, has signed the first brand extension for the U.K. bed and mattress brand.
Twentieth Century Fox Consumer Products has unveiled the latest football club to join its soccer collaboration series–FC Barcelona.
Vans and the American Society for the Prevention of Cruelty to Animals are collaborating for a new apparel and accessories collection for women.
Outdoor magazine Sports Afield has acquired Cabela's Trophy Properties, the real estate arm of the recreational brand Cabela’s
The Chinese video-on-demand company YOU on Demand Holdings has partnered with Nelvana Enterprises, Sesame Workshop and HIT Entertainment.
Iconix Brand Group has announced three key management changes.
The International Licensing Industry Merchandisers’ Association will offer three seminars at the London Book Fair next month.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
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