An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Cartoon Network EMEA and retailer Zara Kids are teaming to launch a range of apparel inspired by the animated series “Adventure Time.”
Wanda Cinema Line Co., a division of Dalian Wanda Group, China’s largest theater chain owner and mall development company, will purchase Mtime.com, a Chinese online media outlet and e-commerce platform, for $350 million.
Singer and actress Jennifer Lopez and Italian shoe designer Giuseppe Zanotti have partnered to create an exclusive new capsule footwear and accessories collection.
The U.K. Licensing Awards has unveiled the finalists for several of its key categories.
NASCAR has unveiled its list of best-selling drivers across licensed merchandise retail sales for the first half of 2016.
LMCA has promoted Jane Ma to the position of brand licensing manager.
The Pokémon Company International, Princeton Entertainment and The MJR Group have announced that “Pokémon: Symphonic Evolutions” will return to London’s Eventim Apollo on Dec. 19 and 20.
SmileyWorld and LazyBee, a lifestyle brand, have joined forces to launch a new collection of sportswear.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Toy State has secured a licensing partnership with Nickelodeon to design, develop and manufacture toy vehicles featuring the "Teenage Mutant Ninja Turtles" brand.
Bolstered by major film and television releases in 2015 and aided by a surge in collectibles, toys sales grew again last year.
Spike Games has created new mobile slot game called “School’s Out,” inspired by the iconic Alice Cooper song.
Season seven of “Winx Club” will start screening across Russia this month in a new deal between Rainbow and Karusel.
Kidoz has teamed with the KD Group, makers of the Kurio line of children's electronics, to provide users with a safe and more advanced content discovery experience through the Kidoz app store.
Random House Children’s Books has appointed Rachel Bader as its new licensing director.
Lisa Jacobson, former UTA partner and head of its licensing, branding and endorsement department, has left the agency to create a new boutique entertainment marketing firm.
Working Partners, a Coolabi Group company, has inked a new deal with Orchard Books to publish Beast Quest for 10 more years.
Coburn Communication–a public relations, marketing and events agency–has appointed Christa Boeke as vice president, licensing.
Hasbro will be showcasing its 2016 portfolio of new toys and brand experiences from Disney, DreamWorks and more this weekend at New York Toy Fair.
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