With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
T-shirt manufacturer and licensee Junk Food Clothing has opened its flagship store in Venice, Calif.
Marvel and Tesco have partnered on a fully integrated retail campaign in the U.K. for the box office hit The Amazing Spider-Man 2.
Copyright Promotions Licensing Group, a DHX Media company, is expanding across the pond with the opening of CPLG North America.
Toy company Tomy International has promoted Willie Wilkov to chief marketing officer, a position that has been vacant since mid-2013.
Despite nicer spring weather, consumers tempered their spending in the month of April, according to the National Retail Federation.
Nickelodeon has made a slew of sales to free-to-air broadcasters in Latin America.
With the huge scope and success of its Better Homes and Gardens brand, Meredith has solidified the foundation of its licensing efforts and is looking to expand.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Genius Brands International has raised $6 million in funding through a private placement of 6,000 newly designated shares.
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