With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
CNK Digital has been formed to serve as parent company of ClickN Kids.
Two animated series and two feature films from The Pokémon Company International are now available on Netflix.
Genius Brands International has elected entertainment industry veteran Anthony Thomopoulos to its board of directors.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Lisle International Licensing has tapped Egmont U.K. to create a full publishing program for its game app “Temple Run.”
Sequential Brands Group has appointed brand strategist Jameel Spencer as chief marketing officer.
The International Home + Housewares show concludes today and at it are a feast of products, both licensed and proprietary for all areas of the home.
Blue Sky Studios released first look images and a teaser trailer for the upcoming The Peanuts Movie, which will hit theaters Nov. 6.
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