How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
British children's publisher Ladybird Books has challenged students from the London College of Communication to re-imagine its brand as it celebrates its 100th anniversary.
Transporation company Uber has teamed with Fuhu, the creator of the Nabi kids' tablet, to launch the UberFamily rideshare service.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
Restaurant chain Latitude 360 has partnered with the marketing consulting agency Brand Synergy Group to develop a new events platform at its three locations.
Sanrio and kids’ app company Budge Studios have released the new game app "Hello Kitty Nail Salon."
Sony Pictures Entertainment is moving into 2015 and beyond with a host of licensed product programs to support its robust slate of television and film properties.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
Tomy International has promoted Kerry Cunnion to senior vice president of sales, in addition to his current role leading the company's North American sales force.
Singer/songwriter and actor Nick Jonas, formerly of the boy band The Jonas Brothers, will host Nickelodeon's 28th annual Kids' Choice Awards.
Hundreds of thousands of new toys and games are ready and waiting to be unveiled this weekend at the North American International Toy Fair in New York City.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
American Greetings Properties' Strawberry Shortcake has turned out in style at New York Fashion Week this week.
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