An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Coolabi Group announced new licensing deals with Fashion U.K. and Scribble Down for its adventure brand Beast Quest.
Liverpool football club has opened an office in London, strengthening its commercial partnership offering.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
Discovery Consumer Products is currently exploring licensing and brand extension opportunities for its core properties.
Following the success of the premiere season of the Showtime TV series "Penny Dreadful," CBS CP has unveiled a robust lineup of new licensing partners.
Disney is gearing up for the debut of the TV movie, Descendants, which sees classic characters reimagined for a new audience.
The winner of the License This! competition for new creative concepts was chosen Thursday in front of a live judging panel on the last day of Brand Licensing Europe.
Zodiak Kids will debut Marathon Media’s brand-new production “Get Blake!,” a new cartoon-style comedy developed in partnership with Nickelodeon and Gulli.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
Imira Entertainment has signed on to represent shows by Scholastic and BabyTV (part of Fox International Channels) for distribution.
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