With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
Walmart has promoted David Cheesewright to president and chief executive officer of Walmart International.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
License! Global's annual list featuring some of the most popular, notable and respected licensees in the marketplace.
Kidz Bop is celebrating the release of its 25th album with the introduction of a new group of Kidz Bop Kids.
Studio 100’s CGI-animated series “Maya the Bee” will arrive in the U.K. on Tiny Pop Jan. 6.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
L'Oreal USA has teamed up with the Internet TV service Roku to launch a new app called “OnBeauty” for connected TV devices.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.