With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
HIT Entertainment has given Universal Studios Home Entertainment distribution rights to its family content library.
Warner Bros. Consumer Products (on behalf of DC Entertainment) and Zak Designs have partnered to create a full line mealtime products.
Lifestyle designer Debra Valencia is authoring two sewing books for the DIY craft consumer.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Stationery designer Bonnie Marcus is bringing her designs to the world of sleepwear with a new line of woven and knit pajama sets.
As CPLG, a subsidiary of DHX Media, celebrates its 40th anniversary it is a particularly proud moment in the company’s history considering the recent changes and challenges it has encountered.
4K Media is celebrating the launch of the new Yu-Gi-Oh! website in the U.S. with a sweepstakes for four prize packages of Yu-Gi-Oh! merchandise.
British TV personality Samantha Faiers, of ITV’s “The Only Way is Essex,” has released her first fragrance, La Bella, from licensee Per-Scent.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
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