With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
21st Century Fox confirmed Thursday that it is planning to form a TV production joint venture with Apollo Global Management.
The Licensing Industry Merchandisers’ Association U.K. has debuted the new U.K. Rising Stars Award.
British lifestyle brand Belle & Boo has struck a deal with Character World for a collection of licensed bedroom textiles.
Apparel and accessories company Loudmouth has tapped M-Edge Accessories for a new collection of cell phone and tablet cases featuring its signature prints.
Genius Brands International has re-designed the signature characters of the Baby Genius brand as part of a 2014 re-launch of the property.
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
Licensing agency Parham Santana has secured two new publishing deals for PBS Kids with Mudpuppy and Downtown Bookworks.
CandyRific has expanded its license with Disney Consumer Products to include two new characters.
Lawless Entertainment has appointed Paris-based The Agency to represent the Suzy’s Zoo brand in France and Benelux for licensing.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
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