An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Sixteen South has appointed Nickelodeon & Viacom Consumer Products to represent the Nick Jr. program “Lily’s Driftwood Bay” for licensing.
Software provider Pariplay is collaborating with C3 Entertainment to release a Three Stooges slot game for worldwide distribution.
Brands with Influence has been appointed to represent The Amazing People Club brand globally.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
BBC Worldwide has tapped Dreamtex for a new range of bedding and home accessories featuring its TV drama “Sherlock” in the U.K.
BBC Worldwide has released an interactive e-book with an extensive history of one of the Doctor Who’s most famous foes.
Genius Brands International has partnered with Comcast to distribute its Baby Genius content.
New mobile gaming company Seriously has made four new hires to build out its creative team.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
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