An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
BBC One has commissioned a new daytime game show based on the U.K. board game Linkee that will be distributed internationally by Warner Bros.
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
Dimensional Branding Group has appointed Bradford License India as the sub-agent its game app “Temple Run” in India.
U.S. consumers plan to spend more this holiday season, but will seek out better deals.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
Brand Licensing Europe is partnering with the Sports Merchandise and Marketing Exhibition (SMMEX) to provide new opportunities for attendees.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
Warner Bros. Consumer Products has tapped Ruckus Media Group to bring e-books featuring top characters to mobile markets.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
The Mary Blair Estate has appointed Firefly Brand Management to bring the art of Disney artist Mary Blair to licensing.
Loudmouth Golf has teamed up with Navika for a new line of Swarovski embellished ball markers.
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