With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
The 100th issue of the Official Nintendo Magazine hit newsstands Wednesday featuring a special cover for subscribers.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
Technicolor and Mercury Filmworks are bringing its newest animated preschool series “Chamelia” to this year’s MIPJunior.
Held annually in Dallas, Texas, the Toy Industry Association hosts the appointment-only event to showcase toy manufacturers’ newest product lines to long-lead buyers.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
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