An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
License! Global's editorial director offers insight into the CAA/Global Brands Group joint venture.
Viacom has partnered with a number of licensees to create new merchandise for its Comedy Central program, “South Park,” which is celebrating its 20th anniversary next year.
Authentic Brands Group’s Vision Street Wear, a skate and streetwear brand, has partnered with Forever 21 to launch an exclusive capsule collection of apparel for women and men.
In celebration of Sonic’s 25th anniversary, SEGA has revealed a selection of exclusive items that will be given to guests of a special fan celebration at the House of Blues during San Diego Comic Con, July 22.
Stan Lee’s Pow! Entertainment has partnered with The Hollywood Reporter and Genius Brands International to launch a new property, titled “Stan Lee’s Cosmic Crusaders.”
Actress Candace Cameron Bure and her management firm, Redrock Entertainment Development, have partnered with Weitzberg Consulting to develop a new brand marketing and licensing initiative.
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
Following Terry J. Lundgren’s departure, Macy’s has named Jeff Gennette as its new chief executive officer.
David Zolot has joined Neuberger Berman Private Equity as a principal for Marquee Brands.
Sanrio has made a host of changes to its website, resulting in a modernized and overall improved online experience.
Hasbro has teamed with crowdfunding website Indiegogo to find a new face-to-face party game that it will cultivate and bring to market.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Channel 5 has commissioned a new CG-animated series called "Shane the Chef" for its Milkshake strand.
Sept. 9 will mark the inaugural National Care Bears #ShareYourCare Day, developed by Care Bears brand owner American Greetings Properties.
Calvin Klein has reacquired the license for its Calvin Klein platinum label men’s and women’s accessories from licensee CK21 Holdings.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
Bare Tree Media has launched "emojiTap," a new mobile offering that gives users access to branded emojis and digital stickers from a host of top brands.
Thinkway Toys has created a new line of deluxe Animatronic interactive Star Wars action figures.
Baxterbear is the latest brand to join the personalized tee-making app "T-Shirt Booth."
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