With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Plush toy manufacturer Gund has launched its first-ever line of home textiles.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Authentic Brands Group is expanding the Taryn Rose footwear brand into hosiery and has added two new shoe collections to the line.
LEGO Systems debuted new additions to its Star Wars line of building sets at the New York Toy Fair this week.
Cartoon Network Enterprises has added a raft of new product for its animated series “Adventure Time.”
Food distributor Quirch Foods planning a new line of Chiquita-branded frozen treats.
Planeta Junior has taken on the animated TV series “Nutri Ventures,” which promotes healthy eating habits, for TV rights, licensing and merchandising.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.
Stein Mart will open 10 new stores this year, marking the company's largest store expansion since 2007.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
TextPride, which develops branded content for mobile devices, has launched its content on four mobile messaging apps worldwide.
Chris Madden has teamed up with Sunham Home Fashions to create a range of homewares.
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