An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
Discovery Communications has teamed up for a line of environmentally friendly pet waste products under the Animal Planet brand.
Positive retail sales numbers in the month of October point to a good holiday sales season ahead, according to the National Retail Federation.
Brand Licensing Europe has moved its 2014 exhibition forward one week from the previously announced dates to avoid a conflict with MIPCOM.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Dark Hall Mansion has released this year’s officially licensed Peanuts print inspired by “A Charlie Brown Thanksgiving.”
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
BookExpo America has teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross-promote their events.
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