With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Lionsgate has named Kerry Phelan, to the newly created position of executive vice president of global franchise management and strategic partnerships.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Midoki and Rovio's third-party publishing division, Rovio Stars, have released the new app "Plunder Pirates" for iOS devices.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
The 100th issue of the Official Nintendo Magazine hit newsstands Wednesday featuring a special cover for subscribers.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
Technicolor and Mercury Filmworks are bringing its newest animated preschool series “Chamelia” to this year’s MIPJunior.
Held annually in Dallas, Texas, the Toy Industry Association hosts the appointment-only event to showcase toy manufacturers’ newest product lines to long-lead buyers.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
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