With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Licensing agency Dream Theatre is partnering with Adidas to develop the licensing business of the Italian football team AC Milan in India.
Gregg Steinhafel is stepping down from his positions as president, chief executive officer and chairman of the board of directors at Target.
Canadian animation studio Mercury Filmworks is opening a new production studio in Europe with former Teletoon content chief Alan Gregg at the helm.
Saban is teaming with Lionsgate to develop the first-ever feature film based on Power Rangers and has launched a new film distribution division.
Linden Lab and Summertime Media have teamed up with “Blocksworld” to add more Legends of Oz content to kids' app.
The International Licensing Industry Merchandisers’ Association will host the webinar “How to Work a Trade Show” this Wednesday.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
ABC will air a Captain America spin-off series based on the female lead in the films Agent Peggy Carter.
Disney Consumer Products has leveraged its hit film Frozen and its music for a comprehensive program that spans multiple categories.
Warner Bros. Consumer Products has joined forces with Hendrick Motorsports to develop consumer promotions and original content.
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