An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Cupcake Digital has partnered with MGA Entertainment to develop a diverse range of new Lalaloopsy “Sew Magical, Sew Cute” apps.
Sports company Extreme is giving all attendees of Brand Licensing Europe this week two free tickets to the 2015 Extreme Drift Allstars U.K. Grand Prix.
Aardman is unveiling additional plans for its global brands Shaun the Sheep, Wallace & Gromit, Timmy Time and Morph at BLE this week in London.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
P&L Global Network has signed on to represent Colombian illustrator Catalina Estrada for licensing in Latin America.
Entertainment One Licensing is adding to the Peppa Pig lineup at Leolandia theme park in Milan, Italy.
Atlantyca Entertainment has appointed Australian brand agency Merchantwise to represent its flagship Geronimo Stilton brand in Australia and New Zealand.
Toonz Entertainment has acquired the Spainish production and distribution company Imira Entertainment, which specializes in youth programming.
Nelvana Enterprises' CGI animated boys' preschool series “Trucktown” (“Jack et les Camions”) will air on France 5 in spring 2015.
Nick Graham, founder of the Joe Boxer brand, launched his new eponymous lifestyle brand Tuesday at Macy's.
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