An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Coolabi Group has finalized a publishing agreement with Penguin for its upcoming animated series “Clangers.”
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Playboy Enterprises has entered into a strategic partnership with rapper Pitbull that will be a creative cross-pollination between the two brands' worlds.
The legendary rock band KISS has tapped global branding, merchandising and rights management company Epic Rights to build its brand.
Summit Entertainment has acquired the rights to Rachel Renee Russell’s best-selling book series Dork Diaries.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
Guru Studio has appointed Monika Sharma in the newly created position of director of marketing.
John Lewis is now featuring the Wish You Were Here product range from artist Tina Crawford.
Endemol has acquired the international drama production company Artists Studio, which produces “The Fall.”
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