With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Character Options has unveiled the spring toy collection for Electronic Arts' app brand Plants vs. Zombies.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Following BBC Worldwide’s restructure earlier this year, David Weiland, executive vice president for Western Europe, has unveiled his team.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
Licensing Expo and the American International Toy Fair are teaming up to cross-promote attendance at their 2014 shows.
GameMill Publishing has announced plans to release the video game “Disney Frozen: Olaf's Quest” Nov. 12, in advance of the film's premiere.
A slate of top-tier executives from companies including Mind Candy, AwesomenessTV and Sprout will share their stories at this year’s MIPJunior.
Organized by Editora Espaço Palavra with support from the Brazilian Licensing Association and Estúdio N´ovo, the Grand Hyatt in
São Paulo, Brazil, hosted the sixth annual Expo Licensing Brasil, Sept. 10-11.
Turner Broadcasting System tapped Aardman Animation to create a new online game for Cartoon Network’s "Regular Show.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.