An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Bryan G. Stockton has resigned as chairman and CEO of Mattel and Christopher A. Sinclair has been named as the toymaker's new chairman and interim CEO.
Mind Candy has appointed CPLG as the licensing agent for its new gaming brand "World of Warriors" across continental Europe and the U.S.
Authentic Brands Group has expanded its relationship with retail partner Majid Al Futtaim in the Middle East and North Africa to accelerate the growth of Juicy Couture.
Microsoft Studios has given U.S. toymaker Jakks Pacific the rights to its video game property Halo for action figures and costumes.
Hasbro is again letting fans create a new line of Transformer characters.
American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.
Tech toys and licensed lines stole the show at this year's U.K. Toy Fair, which took place last week in London.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
Uniqlo will open two stores in Toronto, Canada, in the fall of 2016, marking the global apparel retailer’s first entry into the country and its 18th market overall.
Russian animated series "Masha and the Bear" is gaining ground in Italy with new broadcast deals and licensed product.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
The Ermenegildo Zegna Group has tapped the Marcolin Group to develop eyewear for two of its brands.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Atlantyca Entertainment has partnered with the Italian supermarket Penny Market for a seven-week customer loyalty promotion featuring “Geronimo Stilton.”
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Outfit7 has teamed up with TV production company BRB Internacional to produce a TV series based on the Talking Tom and Friends app series.
Character World has signed a new deal with Marvel for an Amazing Spider-Man range of bedding to coincide with the release of the feature film.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
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