An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
A Squared Entertainment, a subsidiary of Genius Brands International, has partnered with From Frank to expand the humor greeting card line into a broad-based lifestyle brand.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
DHX Media has appointed Cupcake Digital to develop a series of children’s apps inspired by the “Yo Gabba Gabba!” TV series.
Turner Broadcasting System has launched its Adult Swim online, on-demand video platform in Australia, the first market to receive the content in the Asia Pacific region.
Entertainment One is launching So So Happy-branded products into Walmart in Canada.
Nerd Corps Entertainment has partnered with Ciwen Media Group to bring the Slugterra brand to China.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.