With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Scholastic Parent & Child magazine has launched "KidQ," a free mobile app that facilitates conversation about the things that kids are curious about.
Rovio will preview its upcoming “Angry Birds Stella” mobile game exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3.
Meredith Corporation is teaming with Net2TV for a streaming, on-demand television show for connected TVs based on the Better Homes and Gardens brand.
Nickelodeon will debut two new live-action series–"Nicky, Ricky, Dicky & Dawn" and "Henry Danger"–Sept. 13.
PGS Entertainment has made a number of global sales for the Method Animation and DQ Entertainment series “Robin Hood: Mischief in Sherwood.”
Speakaboos has launched a range of new titles from The Jim Henson Company, HIT Entertainment and Scholastic Media/WestonWoods.
Canadian fashion brand RW&CO. has teamed up with actor Hayden Christensen for a menswear capsule collection.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
The 100th issue of the Official Nintendo Magazine hit newsstands Wednesday featuring a special cover for subscribers.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
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