With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
DreamWorks Animation has joined forces with Fuhu to create the DreamTab, a new kids’ tablet with exclusive content and new DWA games.
Sakar International has launched a new line of electronics accessories that pay homage to some of the biggest names in the music business.
Sony Computer Entertainment is giving fans a first look at its new streaming game service at the Consumer Electronics Show this week.
Henrik Lundqvist, goalie for the New York Rangers hockey team, is teaming up with Bread & Boxers for a series of seasonal collaborations.
Hero Ventures has released a rendering and details of the Marvel Experience domed complex that is set to tour the U.S. and Canada beginning this year.
Former TRU CEO Gerald Storch has been elected as chairman of grocery retailer SuperValu’s board of directors.
Nickelodeon will debut its new animated literacy series for preschoolers, “Wallykazam!,” on air Feb. 3.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
IDW Publishing has added Rovio Entertainment’s Angry Birds to its portfolio and plans to launch a series of comic books for the brand.
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