With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Schleich has taken Snoopy all around New York City in the last few days to celebrate its upcoming Peanuts product line.
Dark Horse and HBO Global Licensing have revealed the next releases in their line of Game of Thrones collectible figures.
Bulldog Licensing has added the new design property It’s a Wild Life to its portfolio of brands in Europe and the U.S.
Toy executives gathered in New York Saturday night to honor the year’s winners at the 14th annual Toy of the Year Awards.
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
Bandai has launched the toy line for the latest iteration of Saban’s Power Rangers, “Power Rangers Super Megaforce."
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Brand Central has hired a trio of new licensing executives and opened its third office location in North Carolina.
Bandai and Sync Beatz Entertainment have released the new “Tamagotchi L.i.f.e. Angel” app, based on '90s digital handheld game.
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