An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
NBCUniversal Brand Develop and Illumination Entertainment have partnered with street artist Buff Monster and surfwear company Rusty to create a capsule collection inspired by the Despicable Me and Minions franchises.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Carlos Falchi has tapped Accessory Headquarters to create a new range of handbags for the luxury fashion brand.
The Hurlingham Polo Association has unveiled its plans to develop a new sporting and lifestyle brand with the launch of a new product collection and through licensing the HPA brand globally.
Bluestar Alliance has partnered with Chlogan Eyewear to create a range of eyewear for the children’s brand, Limited Too.
HBO has tapped Mey Designs to create a jewelry collection inspired by its series, “Game of Thrones.”
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Koko Rose Media has appointed Karen Fowler as showrunner for “Flora of the Forest,” the preschool series formally known as “Deer Little Forest.”
Viacom International Media Networks has partnered with Parques Reunidos and Intu to develop a Nickelodeon-themed indoor family entertainment center at the retail location.
The Boy Scouts of America has added three new licensees–Riley Blake Designs, Liberty Clothing and Grande Place–to expand its current offering of consumer products.
Silverstone, home of British Motor Racing, has appointed Blonde Sheep Licensing to be the exclusive licensing agent for the company globally.
Gordon Brothers Group, a global advisory, re-structuring and investment firm, has acquired the Los Angeles-based licensing and branding company Blast-Off Brands.
Cherokee USA has partnered with Warner Music Nashville to be the title sponsor of the annual Warner Sound during the CMA Music Festival in Nashville, Tenn., June 9-12.
The Tetris Company has partnered with CoolGames, a HTML5 games publisher, to release “Tetris Twist” on Internet browsers using HTML5 technology.
Nickelodeon has partnered with Chiquita, a distributor of bananas and other produce, to bring Nickelodeon’s Worldwide Day of Play to seven countries across Europe.
DwellStudio, a design brand for modern furnishings, has partnered with York Wallcoverings to introduce a range of new wall designs.
9 Story Media Group has secured the exclusive worldwide rights, across all languages and platforms, for “Garfield and Friends,” the classic animated series from Mendelson and Paws Productions.
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