With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
In its second year, Licensing Expo's Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands.
Milli Company will feature the iconic French brand Sophie la giraffe on a line of clothes and related products for babies and small children in Japan.
MGL Licensing has partnered with Libesa in Chile for a new line of stationery products featuring Tantan & Momo.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Sony Pictures Consumer Products has appointed two new agents for its film and TV properties in Italy, France, Australia and New Zealand.
License! Global has announced the finalists of the inaugural One to Watch contest for new creative concepts, held in conjunction with Licensing Expo.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Gameloft has unveiled its slate of upcoming games at E3 this week in Los Angeles, Calif.
This month, Discovery Communications is unveiling its new division–Discovery Consumer Products, which unites the company’s global licensing and merchandising businesses under one unit.
License! Global presents its annual round-up feature that charts films with licensed consumer product programs for 2014, 2015 and beyond.
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