An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Oscar de la Renta is planning a limited edition tabletop collection created in collaboration with the New York Botanical Garden.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
Outfit7, the company behind Talking Tom and Friends, has appointed a raft of new licensing agents to expand its reach globally.
Cupcake Digital and Discovery Communications have unveiled the second kids’ app in their ongoing collaboration, this time featuring Discovery Kids.
Reckitt Benckiser's Air Wick air freshener brand has launched new scents inspired by the essence of four U.S. national parks.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Big Tent Entertainment has released a new e-learning book in its Kideo line featuring the Japanese character Komaneko.
MHS Licensing has signed on to represent artist Josephine Kimberling, who specializes in modern-meets-vintage florals.
As part of its annual investor meeting, Gap, Inc. unveiled plans for major expansion in Asia.
American Greetings Properties has extended the contracts of many of its licensing agents around the world.
The Coca-Cola Company continues to be a powerhouse in the world of licensing, most recently using its global clout to promote health and wellness through product extensions and company-wide initiatives.
Consumer Strategies has brokered a new partnership for canned tuna under the Hispanic food brand El Mexicano.
BBC Worldwide has appointed Clare Piggott as head of merchandising for its U.K. business.
Knockout Licensing has been appointed to represent the children’s book brand Bad Kitty.
Ripley Entertainment has tapped IDW Publishing to publish hardcover book collections of “Ripley’s Believe It or Not!.”
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
App developer Tropisounds has created two new iOS apps featuring MGA Entertainment’s Lalaloopsy brand.
World-renowned actress, fashion icon and entrepreneur Gwyneth Paltrow delivered a keynote address on June 18 at Licensing Expo 2013.
IMG Licensing is continuing their representation of the Goodyear brand, with a multi-year agreement featuring new licensed products.
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