An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Long-time Walmart executive Donald Soderquist, known as the “Keeper of the Culture,” passed away Thursday, July 21, due to complications from heart surgery at the Mayo Clinic in Rochester, Minn. He was 82.
G-III Apparel Group will buy Donna Karan International, the parent company of the Donna Karan and DKNY brands, from LVMH Moët Hennessy Louis Vuitton for $650 million.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Disneyland Resort in Anaheim, Calif., has announced its plans for a new attraction inspired by the Marvel film Guardians of the Galaxy.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Discovery Consumer Products and Emaar Entertainment have joined forces once again to open the first-of-its-kind “Discovery Channel Shark Week” exhibit at Dubai Aquarium & Underwater Zoo.
MC Appliance, owners of the Magic Chef brand, has appointed Ted Kochowicz to the role of senior licensing manager.
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Santoro has partnered with Selfridges to open a pop-up shop at the retailer’s London store this August.
Edgar Rice Burroughs has partnered with Microgaming for the exclusive rights to the Tarzan name for an online slot game. Creative Licensing brokered the deal.
The Penn Museum will host a “Legends of the Hidden Temple” night, April 20.
MGA Entertainment joined Netflix, the White House and the Council on Women & Girls to bring attention to gender equality and STEAM-based learning.
Baskin-Robbins has partnered with Mondelēz International's Sour Patch Kids candy brand to introduce the April flavor of the month–Sour Patch Kids Redberry Blast.
Dependable Solutions has appointed Ron Hougardy to the newly created role of director of consulting services.
The National Football League Players Association, through its licensing and marketing arm NFL Players Inc., has signed eight new partners, including two in international markets.
Beanstalk will expand its presence throughout Europe’s GAS regions through a partnership with merchandising and licensing agency g.l.a.m.
Twentieth Century Fox Consumer Products has entered a two year licensing agreement with Tonner-One World for a line of collector dolls based on its TV series “Empire.”
Telefunken Licenses has appointed LMCA to represent its trademark licensing business in the U.S. and China.
WME/IMG has acquired the marketing agencies Fusion Marketing and IMG Live.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
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