With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
FremantleMedia Kids & Family Entertainment has added two new licensees and two publishing partners for “Strange Hill High.”
Turner CN Enterprise has signed a raft of new agreements for LazyTown live events in the Middle East, Africa, the U.K., Germany and Spain.
The Paper Island character Dinosaurus has joined the list of top brands taking part in Digital Giving’s new charity app “T-Shirt Booth.”
Wonder-Shirts has released a new line apparel and accessories for "Downton Abbey," as PBS preps for the fourth season.
Cartoon Network is bringing its second-screen mobile app, “CN Watch and Play,” to several markets across Asia Pacific.
Sina and NBA China have expanded their existing partnership to provide fans in China with unprecedented access to NBA content.
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
Domain name business MyBrandEmail has received the kidSAFE Seal.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
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