With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Sony Pictures Television has partnered with graphic designer Ty Mattson to create a series of Breaking Bad screen prints.
Rainbow will debut its new kids’ series, “Royal Academy,” this weekend at MIPJunior in Cannes, France.
Crown Crafts Infant Products has teamed up with Jonathan Adler Enterprises for infant and toddler homewares.
The National Retail Federation expects sales in the months of November and December to increase 3.9 percent to $602.1 billion.
Production has begun on the first Disney Junior original movie, “Lucky Duck,” which is slated to premiere in the U.S. in summer 2014.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
The Licensing Expo, the world’s largest and most influential brand, character and art licensing event, has named J’net Smith of All Art Licensing as the show’s official Art and Design blogger.
Licensing Agent Game of 2 Halves has signed an exclusive representation deal with video game publisher Deep Silver, a division of Koch Media.
In a collaboration between the band Grateful Dead and Dogfish Head Craft Brewery, a new beer will be hitting taps and shelves soon–American Beauty.
Entertainment One has appointed Character Options as the master toy partner for Ben and Holly’s Little Kingdom in the U.K.
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