With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
The Trump Organization has promoted Amy Steinfeldt to manager of global licensing.
Author of the Harry Potter books, J.K. Rowling, is partnering with Warner Bros. Entertainment for a new film series inspired by elements from her original novels.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
DHX Media has acquired Ragdoll Worldwide from BBC Worldwide for £17.4 million (approximately $27.7 million).
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