An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
Jo Rose, creator of the U.K. brand Deer Little Forest, has appointed Think Tank Emporium as licensing agent for the brand in the U.S. and Canada.
Consumer Product Connection has secured two new licensees for the virtual pet app “Pou.”
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
In its second year, Licensing Expo's Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands.
Milli Company will feature the iconic French brand Sophie la giraffe on a line of clothes and related products for babies and small children in Japan.
MGL Licensing has partnered with Libesa in Chile for a new line of stationery products featuring Tantan & Momo.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
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