An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
License! Global is now calling for submissions for its exclusive, annual Top Global Licensing Agents list.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
LIMA has unveiled an updated website with a new look and improved functionality that makes it user-friendly on any device.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
MHS Licensing has signed on represent artist Marcie St. Clair and plans to introduce her artwork at the Licensing Expo in June.
LazyTown has teamed up with the American Heart Association for a character appearances at Heart Walks across the U.S.
Social expressions designer Kathy Davis has teamed up with the licensing firm Alex Meisel & Co. to expand her brand.
Tesco has teamed up with The Walt Disney Company U.K. to launch a new augmented reality app for Iron Man 3.
BBC Worldwide has secured new partners for the CBeebies series “Something Special.”
In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of tool storage products.
Aardman Animations is teaming up with StudioCanal to bring its animated character Shaun the Sheep to the big screen.
Performance Brands has signed on to represent Clive Christian, known for its home décor lines and luxury perfume.
CBS continued its series of live events based on the Next Top Model franchise with Sweden’s Next Top Model Live last weekend.
DreamWorks Animation has announced plans to acquire one of the most popular teen networks on YouTube, AwesomenessTV.
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