An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Oscar de la Renta is planning a limited edition tabletop collection created in collaboration with the New York Botanical Garden.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
Outfit7, the company behind Talking Tom and Friends, has appointed a raft of new licensing agents to expand its reach globally.
Cupcake Digital and Discovery Communications have unveiled the second kids’ app in their ongoing collaboration, this time featuring Discovery Kids.
Reckitt Benckiser's Air Wick air freshener brand has launched new scents inspired by the essence of four U.S. national parks.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Big Tent Entertainment has released a new e-learning book in its Kideo line featuring the Japanese character Komaneko.
MHS Licensing has signed on to represent artist Josephine Kimberling, who specializes in modern-meets-vintage florals.
As part of its annual investor meeting, Gap, Inc. unveiled plans for major expansion in Asia.
memBrain has negotiated a new deal to create a series of original animated music videos featuring Christina Milian’s girls’ brand Shelby Star.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
Aurora World is growing its collection of My Little Pony plush with new designs this year including characters in a seated pose and keychains.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
NECA and Fox Consumer Products have revealed the next set of “The Simpsons” guest stars to be featured in the ongoing program.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Celebrity interior designer and TV personality Jennifer Adams has teamed up with Fizzion to develop a line of home cleaning products.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.