With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Preschool network Sprout has developed its own kids' tablet that will debut exclusively at Walmart in the U.S. this October.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
A localized version of King Digital Entertainment's hit mobile game "Candy Crush Saga," is now available for players in China.
LIMA U.K. has revealed details of its annual global networking party at Brand Licensing Europe, which will take place on the second day of the show, Oct. 8.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
Global brand management company Genius Brands International has secured a $2 million revolving line of credit with SunTrust Banks to finance future growth.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Mask-arade has signed a new license with Disney Consumer Products to create a line of facemasks featuring the hit film Frozen.
Withit Licensing will release two new stationery lines for the brands DoodleBoos and Glamour Puss in Russia.
Cupcake Digital and American Greetings Properties have released the new “Strawberry Shortcake Berry Beauty Salon” app.
ITV Studios Global Entertainment has added two new U.K. and Ireland licensees for Platinum Films’ boys’ property, Matt Hatter Chronicles.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Viacom has launched a new group, Viacom Velocity, to offer integrated marketing and creative content solutions.
Team! Licensing has signed a series of new partners for the Peanuts brand in Germany.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Disney Junior Channel Latin America has picked up FremantleMedia Kids & Family Entertainment’s preschool series “Ella the Elephant.”
Home accessories designer Jonathan Adler has partnered with party supply company PartyLite for a line of candles, fragrances and home décor.
King Features Syndicate has partnered with social games developer Dragonplay for the new “Popeye Slots” game app.
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