With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Lionsgate has named Kerry Phelan, to the newly created position of executive vice president of global franchise management and strategic partnerships.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Midoki and Rovio's third-party publishing division, Rovio Stars, have released the new app "Plunder Pirates" for iOS devices.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.
Walmart has maintained its No. 1 spot on Interbrand's 2014 Best Retail Brands list, while four other brands saw major increases.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
More than 11,000 TV executives gathered in Cannes, France, this week for the MIPTV market, and L!G was there, covering what’s new and hot in TV.
LMI has brokered a new deal that will see Gascoigne Designs create reproduction furniture from Highclere Castle, where “Downton Abbey” is filmed.
Marika, a division of Fam Brands, has signed a multi-year licensing agreement with Glance Eyewear.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Walls 360 is featuring the work of artist Caleb Gray in a new line of removable wall decals for kids.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
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