With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
ZDF Enterprises and its broadcast partner ABC Australia have picked up the new preschool series “Q Pootle 5” from Snapper Productions.
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
Spin Master Entertainment and ShoPro have debuted their new TV series, “Tenkai Knights,” on Teletoon in Canada.
Warner Bros. Consumer Products EMEA has announced plans to hold an awards ceremony at BLE to recognize its top licensing partners.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
Scholastic Media and Sprout have joined forces to create the new preschool TV series “Astroblast!.”
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
AG Properties, the IP and outbound licensing division of American Greetings Corporation, has signed a raft of deals for its Strawberry Shortcake property in Israel, including the Gaza Strip and West Bank territories.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
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