An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
The Royal Australian Mint is celebrating the 40th anniversary of the Sydney Opera House with a new memorial coin.
DQ Entertainment has signed a slew of new licensing deals for its kids’ properties including “Jungle Book” and “Peter Pan.”
New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Studio 100 International, the international licensing and merchandising division of Studio 100 Group, has secured a new licensing agent for the Israel territory.
HBO and Brewery Ommegang are jointly rolling out the third in the line of “Game of Thrones”-inspired beers.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
Guru Studio has launched a new app for the preschool series “Justin Time”–“Justin’s Jig Jag Jog.”
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
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