An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Platinum Films has signed a deal with Cartoon Network to air “Matt Hatter Chronicles” in the Middle East, Africa and Southern Europe.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Nickelodeon Viacom Consumer Products has appointed licensing agent TLC to exclusively represent its brands across Germany, Switzerland and Austria.
The Animal Moon Parade, the first Deer Little Forest book, will be unveiled at Brand Licensing Europe this week.
Girl Scouts of the USA has tapped Wicked Cool Toys to develop a line of role play, craft and activity products inspired by the girls’ leadership organization.
Scholastic is helping Goosebumps fans in the U.S. get in the spooking spirit for Halloween with a number of events and new content.
Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.
Bulldog Licensing has tapped Roy Lowe and Sons for a new range of socks featuring the cartoon cat Garfield.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
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