An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Authentic Brands Group is implementing the first phase of its growth strategy for youth lifestyle brand Airwalk with two new partnerships.
Omnichannel brand management company Xcel Brands has acquired two new fashion brands, H by Halston and H Halston.
These 14 stories not only highlight the top licensing news of 2014, but also showcase some of the key trends that shaped the year and form the foundation of things to come.
Bulldog Licensing has promoted Vicky Hill to the role of licensing manager.
Sentries Licensing, licensing agent for the Bright Star Characters property Popcorn the Bear in Turkey, has secured a new toy deal for the property.
Dark Hall Mansion has wrapped up its 2014 with the release of a limited edition print from artist Lauren Durieux.
Frank Blake, former chief executive officer and current chairman of The Home Depot, has been named the 2015 recipient of the National Retail Federation’s Gold Medal Award.
Rockpool Licensing has signed on to represent Four Seasons Licensing and Merchandising’s children’s literary property, Brambly Hedge.
MGA Entertainment has tapped Cupcake Digital to create a new app for its Lalaloopsy girls’ property.
Imaging brand Kodak is partnering with Bullitt Group for a range of Android-powered mobile devices that utilize Kodak software.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
Bulldog Licensing has appointed former genetics scientist Sole Puerto as creative services executive as its looks to expand its portfolio in the U.K.
Leonardo, Donatello, Raphael and Michelangelo have arrived in Germany for the Nuremberg Toy Fair, where they will showcase new TMNT products.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Planeta Junior is looking for a master toy licensee for its new TV series “Egyxos” this week at the Nuremberg Toy Fair in Germany.
Rocket Licensing, licensing agent for the new series “Q Pootle 5,” has added two new partners for the extra-terrestrial CBeebies star.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Nick Jr. is launching the Step by Step–Explore with Dora campaign this Thursday in Australia and New Zealand.
Turner Broadcasting has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
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