With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Target unveiled its annual list of top toys for the upcoming holidays, featuring a number of products from licensed brands.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Toys 'R' Us has unveiled its 2014 Holiday Hot Toy List, featured 36 items selected by play experts as the toys that will be most in-demand this season.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Jazwares has released a new collectible toy brand, Bungees, featuring 48 original characters at retailers including Toys 'R' Us and Walgreens.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
Fans of “Dexter” can still make the serial killer a part of their every day life with a personalized e-mail address from MyBrandEmail.
Discovery Communications and Liberty Global have formed a 50:50 joint venture to acquire international television producer and distributor All3Media.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
The creators of the blog “Snob Essentials” have partnered with Artisan House to create their debut handbag collection.
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
Aardman Animations has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition in the U.K. for kids to build online games.
SmileyWorld has partnered with Deutsche Post DHL for branded Packset packing boxes featuring the smiley face embedded into the German flag.
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
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