With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Alton Towers Resort has unveiled additional details of the rides, attractions and characters that will be featured in its new CBeebies Land area.
In its third acquisition in just over a year, Cherokee has bought the Tony Hawk and Hawk apparel brands from Quiksilver for $19 million in cash.
DreamWorks Classics has inked a series of global broadcasting deals for the animated series “Team Franco.”
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
Celebrity and entertainment licensing agency Rights Management International is launching a new lifestyle brand for British reality TV star Sam Faiers.
Hallmark Cards has introduced a new range of greeting cards, stationery and gift wrap from actress Sarah Jessica Parker.
ITV Studios Global Entertainment has teamed up with Playmobil in the U.K. to help the brand celebrate its 40th anniversary and capitalize on its new TV show.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.