With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
Discovery Communications has teamed up for a line of environmentally friendly pet waste products under the Animal Planet brand.
Positive retail sales numbers in the month of October point to a good holiday sales season ahead, according to the National Retail Federation.
Brand Licensing Europe has moved its 2014 exhibition forward one week from the previously announced dates to avoid a conflict with MIPCOM.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Dark Hall Mansion has released this year’s officially licensed Peanuts print inspired by “A Charlie Brown Thanksgiving.”
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
BookExpo America has teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross-promote their events.
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