Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Cake and Australian production studios Cheeky Little Media and Might Night have partnered with Hodder Children’s Books for a publishing program in the U.K. based on the children’s comedy series “Bottersnikes & Gumbles.”
The White House, in partnership with the U.S. Departments of Education and Health and Human Services, has joined forces with top brands including Sesame Workshop, Girl Scouts of the USA and Nickelodeon to promote STEM learning across the U.S.
VIMN Asia has signed a multi-year content deal with LeEco, one of the largest Internet VOD platforms in China, giving the platform the exclusive broadcast rights for the Nickelodeon Kids' Choice Awards.