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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
Image licensing agency Trunk Archive has signed on to represent Michael Kenna around the world.
The National Retail Federation is predicting that consumers who celebrate Valentine’s Day will spent slightly more than they did in previous years.
Cartoon Network is supporting the launch of the brand-new "LEGO Nexo Knights" toy line and Merlok 2.0 gaming app.
The Estate of Antoine de Saint-Exupéry and French IP Rights company NDA have signed Licensing Works! to represent The Little Prince in North America.
9 Story Media Group has partnered with Scholastic and Netflix to produce a new version of the 1990’s animated series “The Magic School Bus.”
Normaal Animation, in partnership with Fleischer Studios and King Features, will produce a new animated TV series featuring classic cartoon character Betty Boop.
After a brief hiatus in 2014 and a revamp in 2015, Bratz are back once again with new doll lines.
Buffalo Games has expanded its partnership with Warner Bros. Consumer Products to launch three new puzzles and games.
Aadarsh has tapped Playrific to create and launch a “Purple Turtle” app on iTunes.
The 10th season of “Fireman Sam” launched this week on Cartoonito.
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