With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Dependable Solutions, developer of contract-based integrated licensing systems, welcomes three new additions to its software development team.
Preston Kevin Lewis has been promoted to general manager of Warner Bros. Consumer Products U.K. and Ireland.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Cartoon Network Enterprises EMEA has partnered with the Ilyas & Mustafa Galadari Group for a Cartoon Network Zone in the IMG Worlds of Adventure indoor theme park in Dubai.
Carvel Ice Cream has launched a limited edition line of four treats featuring Ferrero’s Nutella.
Saban Brands has appointed Kendall Doty as the company’s new vice president of digital.
Following the launch of Sharknado-branded merchandise, Syfy and The Asylum are planning two new brand extensions for the pop culture sensation.
Sports lifestyle brand Zoo York has partnered with the J Fin Group for consumer electronics and cases.
Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
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