An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
License! Global is now calling for submissions for its exclusive, annual Top Global Licensing Agents list.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
LIMA has unveiled an updated website with a new look and improved functionality that makes it user-friendly on any device.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Viacom has launched a new group, Viacom Velocity, to offer integrated marketing and creative content solutions.
Team! Licensing has signed a series of new partners for the Peanuts brand in Germany.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Disney Junior Channel Latin America has picked up FremantleMedia Kids & Family Entertainment’s preschool series “Ella the Elephant.”
Home accessories designer Jonathan Adler has partnered with party supply company PartyLite for a line of candles, fragrances and home décor.
King Features Syndicate has partnered with social games developer Dragonplay for the new “Popeye Slots” game app.
DecalGirl has signed a licensing deal with Disney and Disney Pixar to create electronics skins featuring more than 30 of the studios’ properties.
Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range to Germany later this year.
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