With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
German TV network Super RTL has picked up FremantleMedia Kids’ preschool series “Kate & Mim-Mim,” and will also handle the licensing and home entertainment rights.
The Game 7 Group, owners of the Game 7 trademarks and Internet web domain, has appointed SRG Ventures to exclusively represent them to develop the brand.
Saban Brands unveiled the new toy line from Fisher-Price for its Julius Jr. preschool brand Tuesday at an event in Los Angeles, Calif.
Studio 100 Media has sold two of its key animation shows to Poland.
The festival Dubai Summer Surprises will host the world premiere of the traveling exhibition “Angry Birds Universe: The Art and Science Behind a Global Phenomenon.”
Claire’s has signed an international deal with pet photographer Myrna Huijing for jewelry and accessories under the Studio Pets by Myrna brand.
Bulls Licensing has signed on to represent ITV’s drama “Downton Abbey” for licensing.
Kraft is teaming up with King Features’ Popeye brand for a program to promote Kraft Kireteru Cheese in Japan.
U.S. restaurant chain Denny’s and video game publisher Atari are bringing back some classic games with a dining theme.
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