With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Cupcake Digital, Nelvana Enterprises and the Clifford Ross Company have teamed up to create a storybook app Babar and the Adventures of Badou.
Brands with Influence added two new licensees for “Woolly and Tig” at Brand Licensing Europe in October.
Microsoft’s new gaming system Xbox One hits store shelves in 13 markets worldwide Friday.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
MHS Licensing has launched the branded designs of artist Stephanie Ryan into a series of new categories.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
24-hour preschool network Sprout launched its first-ever pop-up store at The Market & Shops at Comcast Center in Philadelphia last Saturday.
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