With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
ITV Studios Global Entertainment is readying for the U.K. consumer product launch for Platinum Films’ boys’ property “Matt Hatter Chronicles.”
Beth Franklin has joined Jewel Branding & Licensing as director of licensing.
Iconicfuture has launched a digital brand licensing platform LaunchPad for online, social and mobile games.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.
Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.
Cupcake Digital and Twentieth Century Fox Consumer Products are bringing the Rio film franchise to soccer fans with the new “Rio 2 Sky Soccer” app.
Brand licensing execs should look to new forms of content engagement for the next big IP.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.