With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Target unveiled its annual list of top toys for the upcoming holidays, featuring a number of products from licensed brands.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Toys 'R' Us has unveiled its 2014 Holiday Hot Toy List, featured 36 items selected by play experts as the toys that will be most in-demand this season.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Jazwares has released a new collectible toy brand, Bungees, featuring 48 original characters at retailers including Toys 'R' Us and Walgreens.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
Pretty Ugly, owner of the Uglydoll brand, is partnering with Chasing Fireflies for children’s costumes.
Warner Bros. Consumer Products has brought a slate of primetime TV brands to Licensing Expo this week.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Starting Sept. 1, PBS Kids and “Sesame Street” will introduce a bonus half-hour program on air and digital platforms.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
ITV Studios Global Entertainment has announced U.K broadcast and toy partners for its kids’ CGI comedy adventure series, “Super 4,” inspired by the toy brand from Playmobil.
North American heating and hot water systems manufacturer HTP will develop hot water systems under the Westinghouse brand in North America.
Twentieth Century Fox and Titan Merchandise have unveiled plans for a new Alien Titans: The Nostromo Collection line of vinyl figures.
The Licensing Company has added two new partners to The Hershey Company’s North American licensing program for grilling accessories and home décor.
Disney Consumer Products has partnered with Wet Seal for a collection of apparel and accessories commemorating the 20th anniversary of The Lion King.
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