With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Discovery Enterprises International has tapped the licensing agents Licensed Brands International and The Partnershop in Western Europe.
Spin Master Entertainment and ShoPro have debuted their new TV series, “Tenkai Knights,” on Teletoon in Canada.
Warner Bros. Consumer Products EMEA has announced plans to hold an awards ceremony at BLE to recognize its top licensing partners.
Giromax has released a new line of collectible Angry Birds stickers in the U.K. and Ireland.
Entertainment One Family has secured a host of new broadcast deals across Central Eastern Europe.
PEI Licensing has tapped Bioworld Merchandising to create accessories inspired by golfing legend Ben Hogan.
Silvergate Media has sold its preschool undersea adventure series “Octonauts” internationally.
DHX Media has begun production on the new 26 x 30, 2D animated comedy series, “Looped,” aimed at kids ages 6 to 12.
Weta Workshop launched the first in its line of collectibles for the upcoming film The Hobbit: The Desolation of Smaug this week.
Warner Bros. will return to BLE this year with a licensing lineup of heroic proportions, highlighted by new offerings for DC Comics.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.