With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The last day to enter Brand Licensing Europe’s License This! competition for new creative concepts is this Friday, Sept. 5.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
Just Licensing, master agent for the WikiLeaks brand and the name and likeness of its founder Julian Assange, has signed two new sub-agents for the brand in Europe.
iDoo-B-Doo, a new brand concept for girls aged 3 to 7, is now a regular feature in the British regional publication The Village Directory.
GfK, NPD Group and Planet Retail have all confirmed their return as Knowledge Partners for the Brand Licensing Europe event.
Disney has teamed up with the city of New Orleans, La., for a summer tourism campaign featuring Princess Tiana.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company for accessories, gifts, novelties and souvenirs featuring the mixed martial arts brand.
VidCon, the multi-genre online video convention held annually in Southern California since 2010, took place last week in Anaheim, Calif.
Mask-arade has launched a new range of officially licensed WWE facemasks.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
The Seoul Character & Licensing Fair is gearing up for another year, with the show set to take place July 16-18 at the Coex exhibition hall in Seoul, South Korea.
Disney Consumer Products is launching a line of interactive toys for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.