With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
Brands with Influence has signed on to manage the brand licensing of BBC Worldwide's tween/teen show "The Next Step."
IMG and Topman have announced a new collaboration between youth brand American Freshman and Jamal Edwards, founder of SB.TV.
Sainsbury’s has inked an exclusive three-year partnership with Centum Books to develop a range of books aimed at children from birth to 7-years-old.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
On the heels of a healthy yet reserved holiday shopping season, consumers aren’t quite ready to splurge on Valentine’s Day this year.
Canadian phone company Koodo Mobile has entered into a deal with Camillion to bring its animated advertising character El Tabador to a sitcom.
LIMA will host a duo of webinars this month to guide companies in building an effective social media presence and developing style guides.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have launched “The LEGO Movie” video game.
With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
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