With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
Brands with Influence has signed on to manage the brand licensing of BBC Worldwide's tween/teen show "The Next Step."
IMG and Topman have announced a new collaboration between youth brand American Freshman and Jamal Edwards, founder of SB.TV.
Sainsbury’s has inked an exclusive three-year partnership with Centum Books to develop a range of books aimed at children from birth to 7-years-old.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
Nintendo Direct and SEGA have teamed up to release new downloadable content for the new Wii U game “Sonic Lost World.”
Zak Designs is getting ready for the upcoming How to Train Your Dragon 2 with a new line of mealtime products.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
PVH has signed an agreement with Axis Golf for a new line apparel under the Izod brand in the South Pacific islands.
Warner Bros. and Aeropostale have teamed up for a collection of apparel inspired by the teen drama “Pretty Little Liars.”
adidas Originals has teamed up with Monster to create a collection of high-performance headphones with the iconic look and feel of the sportswear label.
Knockout Licensing has tapped perfume house Aidan AryL Enterprises to create a line of personal and home fragrances inspired by “Downton Abbey.”
This year’s annual NRF conference and expo, held earlier this week in New York City, heavily focused on omni-channel retailing, customer engagement and data mining.
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