An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
Marvel has teamed with Funko to create a subscription box service called Marvel Collector Corps.
Warner Bros. Interactive Entertainment, TT Games, and the LEGO Group have unveiled their 2015 slate of LEGO video games.
The International Licensing Industry Merchandisers' Association is now accepting online entries for the 2015 Licensing Excellence Awards.
Kate Spade & Company and Walton Brown have created a number of joint ventures focused on growing the Kate Spade brand in Greater China.
Toys 'R' Us announced a significant expansion of its ongoing support of the Special Olympics with a sponsorship of the 2015 Special Olympics World Games and more.
European animation studio Rainbow has a launched new family attraction, the Rainbow Cartoon Lab, which shows children how an illustrated series is developed.
Carte Blanche Group has appointed Biplano to represent its classic Me to You property, and the brand's signature character, Tatty Teddy, in France.
Brands with Influence Worldwide has negotiated a deal with Frances Lincoln for a range of stationery products featuring The Famous Five brand.
Regent Seven Seas Cruises and the Smithsonian Institution have joined forces to launch a new enrichment program on Regent's cruise ships.
Licensing firm LMCA was retained by Hewlett Packard to broker the sale of its Palm smartphone brand to communications company TCL.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
Little, Brown Books for Young Readers has teamed with Sourcebooks to bring Lemony Snicket's All The Wrong Questions books to its personalized book platform.
C3 Entertainment has signed on to represent acclaimed illusionist and magician Michael Grandinetti, currently a regular on the CW TV series "Masters of Illusion."
Overstock.com is planning to launch a new storefront that will rent and sell digital media and offer a video streaming subscription service for its Club O members.
Cartoon Network Games has launched the new app "Adventure Time Game Wizard" that allows players to draw their own Adventure Time game.
Nickelodeon will debut the 22nd season of Saban Brands' Power Rangers franchise, "Power Rangers Dino Charge," on Feb. 7.
German brand management and media company m4e has appointed the Simba Dickie Group as the master toy licensee for its new preschool series "Wissper."
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.