With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
LA streetwear label Joyrich has launched its first collaboration with lifestyle brand Playboy.
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Carte Blanche Group is planning a cross-category initiative for its Me to You brand this week with apparel licensee Aykroyds.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Stationery company Santoro is seeking licensing opportunities for its newest design brand, Kori Kumi.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Mask-arade has unveiled its latest line of facemasks featuring the characters of "Mrs. Brown's Boys."
Felix the Cat Creations has appointed Kaynak Licensing Company to represent the silent film era cartoon character in Turkey.
Ludorum has launched a new website for its preschool series “Chuggington.”
Playboy Enterprises will exhibit for the first time at this year’s Brand Licensing Europe as the brand celebrates its 60th anniversary.
Zodiak Americas has re-branded its Zodiak USA division as Zodiak Los Angeles and appointed Tony Yates as CEO.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
Independent entertainment company Silvergate Media has launched its own TV distribution arm.
Zodiak Kids has teamed up with Showtime Attractions to create live events for the preschool brands Tickety Toc and Mister Maker.
E L James, author of the romance novel Fifty Shades of Grey, has launched a collection of wines inspired by the book series.
Nickelodeon has tapped Johnny Cupcakes for a new adult apparel collection inspired by Teenage Mutant Ninja Turtles.
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