An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney has created its first Latina princess, Elena of Avalor, who will appear in a spin-off of Disney Junior's hit preschool show "Sophia the First."
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
ITV Studios Global Entertainment has added a host of new gifting licensees for the Classic Thunderbirds brand at the Spring Fair trade show this week.
Penthouse magazine has selected artist Sid Maurer to memorialize the Penthouse Pets in a series of paintings that will tour the world and be available for licensing.
British home brand Laura Ashley has developed a new line of pet products with licensing partner Unique Petz.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
Merchandise Monkey has made a number of new additions to its range of officially licensed Sony PlayStation merchandise in the U.K.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
Imports Dragon has hired Felipe Rojas to join its Montreal team as design manager.
DC Thomson Consumer Products licensees are showcasing a range of new products for The Beano this week at Spring Fair in Birmingham, England.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Nick Jr. is launching the Step by Step–Explore with Dora campaign this Thursday in Australia and New Zealand.
Turner Broadcasting has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
Warner Bros. Entertainment has named Ana de Castro as senior vice president and deputy general counsel.
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