With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Activision Publishing has developed a single- and multi-player singing video game based on the music competition series "The Voice."
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
August retail sales increased 2.7 percent unadjusted year-over-year, according to the National Retail Federation.
With a combined 35 years of licensing experience, two industry professionals have created a new consulting firm Ideaologie.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
For the second year, Walmart has turned to the real toy experts–kids ages 18 months to 12 years–to find this holiday season's top 20 toys.
British tennis champion Andy Murray will star in and guest-edit this week’s issue of The Beano comic.
Spreadshirt has teamed with Marvel Entertainment to offer print-on-demand, customizable merchandise for its characters in the U.K.
Licensing agent LMCA has brokered an expanded licensing relationship and agreement between Westinghouse and Westinghouse Digital to bring the brand to tablets.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Janna Markle has joined licensing and brand extension agency Brand Licensing Team as executive director.
Carte Blanche Group has teamed up with Box of OMG to give away soft characters from the Moshlings collection in the next release Friday.
Rick Van Brimmer of Ohio State University has been elected to succeed Sesame Workshop’s Maura Regan as chairman of the board of LIMA.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Arait Multimedia and U.K. children’s channel Kix will include the Japanese animated show “Inazuma Eleven” on the station’s Epic Summer promotion this month.
Iconic British bear Paddington has joined forces with U.K. bakery brand Warburtons to promote Paddington’s upcoming feature film.
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