With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Stan Lee is stepping out of the shadows and onto The Hub Network in the first part of the Stan Lee’s Mighty 7 TV movie trilogy.
ITV Studios Global Entertainment is ready for a banner year with a number of new and returning shows leading its licensing pushes.
Giftware manufacturer One Hundred 80 Degrees has unveiled the new Cheeky Pumpkins Halloween décor collection featuring the work of artist Debbie Taylor-Kerman.
Fans will have another way to enjoy the cronut with Brand Central announcing plans to extend the brand into homewares, digital and stationery.
HGTV Home has launched a new baby furniture collection, now available exclusively in 86 BuyBuy Baby stores in the U.S.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
ITV Studios Global Entertainment has added two new U.K. and Ireland licensees for Platinum Films’ boys’ property, Matt Hatter Chronicles.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Viacom has launched a new group, Viacom Velocity, to offer integrated marketing and creative content solutions.
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