An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
Random House is planning a 50th anniversary book for ITV Studios Global Entertainment's Classic Thunderbirds
Character Arts has appointed Brands with Influence to manage the merchandise and licensing of Rudolph the Red-Nosed Reindeer in the U.K.
Cartoon Network Enterprises has tapped Brandberry to represent the TV series "Robot Chicken” for licensing.
Warner Bros. Consumer Products EMEA has expanded its relationship with agents Nordic Licensing Company and Brights.
BBC Worldwide has named Golden Bear as the master toy licensing for the upcoming new CBeebies show, “Hey Duggee.”
Rainbow has appointed Glam as its licensing agent in Germany.
The U.K.’s Channel 5 has acquired all 52 x 11 episodes of Zodiak Kids' new children’s show “Zack and Quack” along with a slew of other broadcasters.
Ink Global introduced two new animation series–“D6” and “Zafari"–and continued to sell its hit series “Masha and The Bear” at MIPCOM this week.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.