An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Debenhams, Matalan, Card Factory and Blue Inc have joined the roster of top retailers participating in BLE Retail Mentoring Programme.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
ITV Studios Global Entertainment has added new licensing partnerships for Platinum Films’ boys’ property Matt Hatter Chronicles.
Peppa Pig, The Amazing World of Gumball and Room on the Broom were among the winner at the tenth British Animation Awards.
Ultimate Ears has unveiled the latest artist partnership for its line of UE Booms headphones–street artist Kenny Scharf.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Humans aren’t the only ones who will be able to celebrate the 75th anniversary of Warner Bros.’ The Wizard of Oz this year–Rubie’s is planning a line of pet costumes.
DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in England.
Bloomingdale's has collaborated with 48 top fashion designers to create a collection of one-of-a-kind football helmets.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
Jockey International has partnered with Intradeco for a new men’s sleepwear collection.
Eyewear company Spy has tapped the J Fin Group to create a full range of Spy-branded products.
DHX Media has appointed UYoung Media Group to spearhead a licensing and merchandising campaign in China for “In the Night Garden.”
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