An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
License! Global is now calling for submissions for its exclusive, annual Top Global Licensing Agents list.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
LIMA has unveiled an updated website with a new look and improved functionality that makes it user-friendly on any device.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
Comic book publisher Dynamite is bringing back Flash Gordon in a new series that will debut this April to coincide with the character’s 80th anniversary
Portmeirion is planning two new lines of children’s mealtime products featuring Mattel’s Thomas the Tank Engine and Entertainment One’s Peppa Pig.
Saban Brands’ “Julius Jr.,” has been picked up by Discovery Kids Latin America, in a deal that was finalized at NATPE Miami this week.
CITV has commissioned a fourth season of Novel Entertainment’s “Horrid Henry.”
The Beverly Hills Country Club has appointed KT Licensing to build a licensing program for the brand in Greater China.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
In celebration of its 60th anniversary this year, Playboy has teamed up with Special Product Design to create a suite of apparel and accessories.
BabyFirst has scheduled three new series to its daily summer lineup.
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