How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Disney joins DreamWorks' adaptation of Roald Dahl's The BFG, Nick gets ready to open its first-ever flagship store, licensees lineup for Marvel's Avengers: Age of Ultron … these are the stories that shaped the week of April 20.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Greeting card designer The London Studio is shifting its business toward a licensing model to allow founder Soula Zavacopoulos more time for creative development.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Disney has launched the new "Disney Moment" app for the Apple Watch.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
ITV Studios Global Entertainment is readying for the U.K. consumer product launch for Platinum Films’ boys’ property “Matt Hatter Chronicles.”
Beth Franklin has joined Jewel Branding & Licensing as director of licensing.
Iconicfuture has launched a digital brand licensing platform LaunchPad for online, social and mobile games.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.
Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.
Cupcake Digital and Twentieth Century Fox Consumer Products are bringing the Rio film franchise to soccer fans with the new “Rio 2 Sky Soccer” app.
Brand licensing execs should look to new forms of content engagement for the next big IP.
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