An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
Formica has launched a new collection of multi-purpose laminate from interior designer and author Jonathan Adler.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
Warner Bros. Consumer Products U.K. has tapped children’s publisher Curious Fox to launch a series of new titles for its brands.
FremantleMedia Kids & Family Entertainment continues to expand its preschool property Tree Fu Tom internationally with three new licensing agents.
Anita Gatto has joined Entertainment One Licensing’s pop culture and lifestyle division in the newly created role of vice president of marketing.
Licensee Vandor has added the Paul Frank brand to its portfolio and added more than 100 new products to its winter 2014 catalog.
Loudmouth Golf has released a new pant style featuring SpongeBob SquarePants.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
Rainbow has extended its relationship with Greek licensing agent B-rights to include its girls’ brand Winx Club.
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