With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Parragon, a division of DC Thomson, has reorganized its business into two new divisions–Parragon Publishing and Parragon International.
The Children's Media Conference has announced plans for a new business-to-business event, the CMC Rights Exchange, which will take place Nov. 7 in London.
DC Thomson has launched a new monthly children’s magazine that focuses on multi-platform gaming and entertainment.
Nick Jr. Australia has picked up the broadcasting rights for the preschool series “Bradley and Bee.”
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Spending has leveled off in the beginning of the year due in part to severe winter weather in much of the country.
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
Nottingham Forest has appointed Planeta Editorial to develop a range of Spanish titles for its Sendokai Champions brand worldwide.
Bandai has introduced a robust portfolio of branded entertainment toys for both boys and girls this week at New York Toy Fair.
The Toy Industry Association gave its predictions for the trends that will drive the toy industry this year.
Innovation First has partnered with Bioworld Merchandising for an apparel range featuring its Hexbug robotic toy brand.
Workwear brand Dickies is introducing a new collection of healthcare apparel designed for rental in the industrial laundry market.
Bell/Ranger Outdoor Apparel is planning a new line of clothing featuring the HillBilly brand.
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