An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
The American workwear brand Carhartt is extending its apparel partnership with camouflage designer Realtree.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
Knockout Licensing has announced Accutime Watch Corporation as the newest licensee for the Boo–The World’s Cutest Dog property.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
ABC Studios and Firefly Brand Management are looking to bring the drama "Scandal" to life beyond the TV screen.
Me to You, the brand behind Tatty Teddy, has signed up as the charity partner for non-profit Have A Heart’s Live Artist of the Year event.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.