With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Pukeko Pictures has teamed up with Sunman San Man to create a toy range for its preschool series “The WotWots” in Turkey.
Nickelodeon has announced plans for a new series called “Breadwinners,” which follows the adventures of two ducks as they operate a bread delivery service.
The Norwegian pop duo Ylvis is the latest singing act that will be featured on Brush Buddies’ Brush Beatz line of singing toothbrushes.
150-year-old ammunition and firearms brand Winchester is now available for licensing via the online brand licensing network iQ License.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
VIMN announced a raft of new free-to-air deals for Nickelodeon series in South America at the NATPE market, taking place this week in Miami, Fla.
DRG presented the new U.K. series “Babylon,” which takes a wry look at a modern police force, at NATPE Miami this week in Florida.
Big Tent Entertainment has expanded its relationship with several key licensing partners for its Domo character.
Boutique agencies Synergy Licensing and The Brand Liaison have formed a new collaboration.
Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.
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