An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
BBC One has commissioned a new daytime game show based on the U.K. board game Linkee that will be distributed internationally by Warner Bros.
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.
Ben 10, LazyTown and Adventure Time will lead Turner CN Enterprises’ lineup of brands at the Russia Licensing Forum, taking place in Moscow this Wednesday through Friday.
VIMN has announced two new promotions in its Nickelodeon and Viacom Consumer Products division–Ron Johnson as executive vice president, NVCP, and Mark Kingston as general manager and senior vice president, NVCP EMEA & Australia.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Shout! Factory Kids, in collaboration with FremantleMedia Kids & Family Entertainment, has announced the upcoming release of the new “Monsuno: Power” DVD May 21.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
The European film/TV group, StudioCanal has extended its partnership with Creative Licensing Corporation for another three years.
41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
Burt’s Bees Licensing has teamed up with Fetch…for pets! to make a new line of natural pet care products.
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