With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Plush toy manufacturer Gund has launched its first-ever line of home textiles.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Authentic Brands Group is expanding the Taryn Rose footwear brand into hosiery and has added two new shoe collections to the line.
NFL Players Inc. and Stylinity, a social commerce platform, announced a licensing agreement that will allow NFL players to share their fashion on social media.
Bulldog Licensing has signed up GB Eye and Titan to join the licensing program for "Wolfblood," the children’s program of CBBC.
Kabillion has partnered with VHX, where viewers can now download and own episodes of Kabillion titles to stream on multiple devices.
Talisman Licensing has tapped Li & Fung Home to develop the debut homewares line for international food writer and TV host Rick Stein.
DHX Media has started production on "Supernoobs," a brand-new animated kids’ comedy commissioned by Teletoon Canada and acquired by Cartoon Network U.S.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Licensing Expo has teamed up with FN Platform, MAGIC Market Week's footwear group, for a special seminar focused on footwear and brand licensing.
Outfit7 has partnered with SuperAwesome's Future8 Awards for digital creators to exclusively sponsor the mobile app category.
Office supply chain Staples announced plans to close 140 more stores in North America following a two percent decrease in the company's Q2 sales from 2013.
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