With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
Copywrite Stationery is planning a new line of products featuring the Twitter brand @IQuoteForHer.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
Beamz Interactive spread the word about the upcoming launch of the new Beamz by Flo product line with a digital contest.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
V&S Entertainment has tapped Daredevil Development to create a game app for its preschool series, “Everything’s Rosie.”
9 Story Enterprises has taken on worldwide distribution and licensing rights to “Haunted Tales for Wicked Kids.”
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Betty Crocker and The Hershey Company have partnered for a new line of baking mixes inspired by candy.
Ubisoft is bringing its video game franchise Rabbids to smartphones this fall with the new game app “Rabbids Big Bang.”
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