An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.
Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.
Cupcake Digital and Twentieth Century Fox Consumer Products are bringing the Rio film franchise to soccer fans with the new “Rio 2 Sky Soccer” app.
Brand licensing execs should look to new forms of content engagement for the next big IP.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.
DreamWorks Animation has hired Justin Pertschuk and Mimi Slavin to join its marketing team as head of digital marketing and head of global promotions respectively.
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
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