With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Brand Licensing Europe has announced the four finalists of its License This! competition for new creative concepts.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
1,400 retailers, licensees, licensors and suppliers gathered at the Grosvenor House Hotel in London Tuesday for The Licensing Awards.
Viacom International Media Networks has appointed Ananey as its new consumer products agent in Israel.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Jetpack Distribution will represent TV and licensing rights for Guru Studio’s preschool show “Justin Time” across Central and Eastern Europe, the Middle East and Africa.
Lionsgate has teamed up Sony DADC's relentlessGENERATOR to launch an official e-commerce destination for the Netflix series, "Orange is the New Black."
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Ultimate Ears has unveiled the latest artist partnership for its line of UE Booms speakers–street artist Kenny Scharf.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Lawless Entertainment has been appointed as the worldwide representative for the Elaine Ryan Home Decorating Kit.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Cole Haan has announced a multi-year partnership with model and actress Dree Hemingway to co-create a women’s accessories line.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
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