An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney has created its first Latina princess, Elena of Avalor, who will appear in a spin-off of Disney Junior's hit preschool show "Sophia the First."
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
ITV Studios Global Entertainment has added a host of new gifting licensees for the Classic Thunderbirds brand at the Spring Fair trade show this week.
Penthouse magazine has selected artist Sid Maurer to memorialize the Penthouse Pets in a series of paintings that will tour the world and be available for licensing.
British home brand Laura Ashley has developed a new line of pet products with licensing partner Unique Petz.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
Merchandise Monkey has made a number of new additions to its range of officially licensed Sony PlayStation merchandise in the U.K.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
Paws, Inc. has tapped Bare Tree Media to create a series of online and mobile products for Garfield under a new master digital licensing agreement.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Brentwood Licensing has tapped apparel licensee Trau & Loevner for screen-printed items featuring the Peace Frogs brand.
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
Saban has unveiled details of the next season of the Power Rangers franchise.
The Bridge Direct has named Lori Rotter as general manager of marketing across all of its brands including its new Basic Fun division.
LeapFrog Enterprises and Lionsgate have teamed up to reboot the LeapFrog Letter Factory brand in a series of new videos.
Playmates Toys is set to introduce an all-new line for Teenage Mutant Ninja Turtles inspired by Nickelodeon's CG-animated show.
Sesame Workshop has tapped TCG to create a new line of wooden toys featuring the characters of “Sesame Street.”
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.