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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
The force of reading will be strong at thousands of regional and international storytelling events Saturday for Star Wars Reads Day.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
DRi Licensing has signed a number of new deals for the Pets Rock brand, which combines celebrities with pets.
Rovio Entertainment is building a blockbuster consumer products program for the upcoming Angry Birds movie, which will hit the big screen in May 2016.
License! Global magazine is thrilled to announce the inaugural NYC Summit: The Business of Brand Licensing, set for March 1–2, 2016.
Target is putting a twist on its fashion collaborations in its latest deal with the fashion blog and e-commerce site Who What Wear.
Saban Brands has appointed Planeta Junior as the licensing agent for "Power Rangers" in territories including Spain, Italy and Greece.
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