An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
NBCUniversal Brand Develop and Illumination Entertainment have partnered with street artist Buff Monster and surfwear company Rusty to create a capsule collection inspired by the Despicable Me and Minions franchises.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Carlos Falchi has tapped Accessory Headquarters to create a new range of handbags for the luxury fashion brand.
The Hurlingham Polo Association has unveiled its plans to develop a new sporting and lifestyle brand with the launch of a new product collection and through licensing the HPA brand globally.
Bluestar Alliance has partnered with Chlogan Eyewear to create a range of eyewear for the children’s brand, Limited Too.
HBO has tapped Mey Designs to create a jewelry collection inspired by its series, “Game of Thrones.”
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Entertainment One Family's new CGI animated series "PJ Masks" will debut on Disney Channel and Disney Junior in the U.S. on Sept. 18, and on France 5 in France later this fall.
The National Gallery Company has tapped Paul Bristow Associates to create a range of bags, purses and kitchen textiles featuring the museum's works of art.
More than 3,000 retail locations in the U.S. alone opened at midnight Friday to celebrate the release of Star Wars: The Force Awakens products.
VIMN has confirmed a raft of deals with global broadcasters for its most popular preschool series.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
Scooby-Doo and the gang are hitting the road to visit eight U.S. cities this Halloween season as part of the LEGO Scooby-Doo Mystery Tour.
Lead actors from some of the entertainment brands that will be featured in "LEGO Dimensions" are lending their voices to the upcoming video game.
The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a promotion featuring 365 Everyday Value children’s cereals and juices.
MGA Entertainment has created an app for its newly re-launched doll brand Bratz.
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