With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Target unveiled its annual list of top toys for the upcoming holidays, featuring a number of products from licensed brands.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Toys 'R' Us has unveiled its 2014 Holiday Hot Toy List, featured 36 items selected by play experts as the toys that will be most in-demand this season.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Jazwares has released a new collectible toy brand, Bungees, featuring 48 original characters at retailers including Toys 'R' Us and Walgreens.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
Lawless Entertainment has appointed Metrostar to represent Suzy’s Zoo in the U.K. and Eire.
Aardman Animations has tapped Repco Asia to develop a range of Shaun the Sheep arts and crafts products globally.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
Plush manufacturer Gund has tapped Parham Santana’s BrandSlam licensing division to build its licensing program.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Viacom International Media Networks is expanding its coverage across CEE and has signed a slew of new international broadcast deals.
Children’s media company Yummico has teamed up with New York’s WNET to develop a public media project focused on nutrition.
Licensing consultant Harris-Sachs has signed a new partnership between Who Dat and Sonic drive-ins in Louisiana.
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
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