An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Following their recently formed joint venture, Bebe Stores and Bluestar Alliance have detailed their plans for the long-term growth and evolution of the Bebe brand, with licensing as a central component of that strategy.
The International Licensing Industry Merchandisers’ Association has announced the nominees for this year’s U.K. Rising Stars Award.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped the U.S. Postal Service for a range of Forever stamps commemorating Wonder Woman’s 75th anniversary.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
The National Basketball Association has extended its partnership with Marriott International that makes the hotel company a partner of several league events including NBA House Rio, NBA
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Rocket Licensing has been appointed to manage the licensing campaign for the upcoming Ghostbusters reboot in the U.K. and Ireland on behalf of Sony Pictures.
Saks Fifth Avenue and the cast of the Fox series "Empire" unveiled their fashion collaboration at the retailer’s Fifth Avenue flagship in New York City.
The BBC launched "The Doctor Who Game Maker," a digital game that allows fans to create and share their own adventures in time and space.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
Twentieth Century Fox Consumer Products has teamed with Hot Topic for a limited edition fashion collection feature the hit FX series "American Horror Story."
Little Airplane Productions has teamed with Japanese broadcaster NHK, NHK Enterprises and Big Tent Entertainment to release a TV special starring the Japanese character Domo.
Fashion retailer Oasis has appointed Golden Goose as its exclusive licensing agency.
Spanish fashion designer Modesto Lomba has created two customized Toyota Aygos, in a deal brokered by Lomba's licensing agent Enjoy Brand Licensing.
This savvy executive is certainly no stranger to the world of television, digital entertainment, marketing and brand licensing, with more than 20 years of experience at NBCUniversal and Endemol Shine.
Global Brands Group has signed a long-term licensing deal with the joint venture between Iconix Brand Group and Buffalo International.
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