An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
BBC One has commissioned a new daytime game show based on the U.K. board game Linkee that will be distributed internationally by Warner Bros.
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
More than 50 percent of holiday shoppers have already begun their search and more consumers than ever before will turn to gift cards this year.
Nickelodeon and the Changi Airport Group in Singapore have launched a SpongeBob SquarePants-themed Christmas experience.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
Warner Bros. Consumer Products EMEA is marking the growth of its licensing business in the Middle East at the Dubai Brand Licensing Fair.
Cupcake Digital, Nelvana Enterprises and the Clifford Ross Company have teamed up to create a storybook app Babar and the Adventures of Badou.
Brands with Influence added two new licensees for “Woolly and Tig” at Brand Licensing Europe in October.
Microsoft’s new gaming system Xbox One hits store shelves in 13 markets worldwide Friday.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
MHS Licensing has launched the branded designs of artist Stephanie Ryan into a series of new categories.
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