The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
Studio 100 has appointed Screening Agency to manage the licensing of its flagship brand "Maya the Bee" across Finland and the Nordics
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Mattel EuRoMEA has inked deals with two new strategic partners to support its business in the Nordic region.
The Pokémon Company International has launched the first Pokémon Animation Studio in Europe at the educational entertainment attraction KidZania London.
Technicolor has appointed Canada-based DHX Media as the global distributor for the animated adventure, "The Deep."
Konami Digital Entertainment has launched a new campaign based on the forthcoming film Star Wars: The Force Awakens in its mobile card battle game “Star Wars: Force Collection.”
Iconix Brand Group has promoted Carolann Dunn to the newly created role of vice president, sales, for Peanuts Worldwide and Iconix Brand Group’s entertainment division.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
DC Thomson has signed a deal with DHX Brands handle the magazine publishing rights for the new CBeebies show "Twirlywoos."
Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
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