An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
NBCUniversal Brand Develop and Illumination Entertainment have partnered with street artist Buff Monster and surfwear company Rusty to create a capsule collection inspired by the Despicable Me and Minions franchises.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Carlos Falchi has tapped Accessory Headquarters to create a new range of handbags for the luxury fashion brand.
The Hurlingham Polo Association has unveiled its plans to develop a new sporting and lifestyle brand with the launch of a new product collection and through licensing the HPA brand globally.
Bluestar Alliance has partnered with Chlogan Eyewear to create a range of eyewear for the children’s brand, Limited Too.
HBO has tapped Mey Designs to create a jewelry collection inspired by its series, “Game of Thrones.”
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
British comedy icon Mr. Bean (Rowan Atkinson) headed to Buckingham Palace Friday to celebrate his 25th anniversary.
Celebrities joined the celebratory launch event of the brand-new animated series "Danger Mouse," held at the Ham Yard Hotel in London Tuesday.
Nickelodeon & Viacom Consumer Products has signed two deals for new toy and apparel lines in Russia.
Target has unveiled its annual Top Toys list, highlighting the playthings that will be most in-demand this holiday season.
DHX Brands has appointed Jakks Pacific as the master toy licensee for its tween show "Make It Pop" in all territories outside of Europe.
Electronic Arts is adding 16 Brazilian football teams to its video game "FIFA 16," which is set to be released later this month.
Character World has launched an exclusive bedding and accessories range featuring the collectible brand Shopkins.
Knockout Licensing is working to transition the "Downton Abbey" brand from hit TV property to evergreen lifestyle franchise.
Knockout Licensing has expanded the licensing program for Boo, The World’s Cutest Dog to include dog accessories and lottery tickets.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
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