With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
A select group will get a chance to experience Cartoon Network Amazone in Bang Saray, Thailand before the park opens to the public.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
As the fashion industry’s biggest trade event heads into another season, License! Global takes a look at current trends and major merchandising programs in licensed apparel.
Disney Consumer Products reported a strong third quarter with revenue up 16 percent to $902 million and operating income up 25 percent to $273 million.
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