An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Advanstar has launched a digital licensing marketplace designed to complement and expand the licensing activity that occurs at Licensing Expo.
Entertainment One Television has expanded its alternative programming division with the appointment of David Shaye.
Paramount Licensing has appointed Spin Master as the global master toy licensee for its upcoming original film, Monster Trucks.
Founder and blogger of popular lifestyle website Cupcakes and Cashmere, Emily Schuman, has teamed up with fashion brand Club Monaco for a capsule collection.
Cartoon Network has announced a series of recent successes and upcoming initiatives for its "Adventure Time!" animated series across the globe.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed with Party City Holdings in the U.S. and Canada for a new collection of party goods.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Atlantyca Entertainment has sold seasons one and two of its animated series “Geronimo Stilton” in Australia and New Zealand to Network 10.
Cosgrove Hall Fitzpatrick Entertainment has partnered with the U.K. children’s website iChild to promote its preschool cartoon series “Pip Ahoy!.”
Following an international tour, “Nickelodeon’s Dora the Explorer Live! Search for the City of Lost Toys” will debut in Hong Kong next month.
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