With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Licensed apparel specialist Poetic Gem has strengthened its sales operation with the addition of a new account manager, Kaleigh Durney.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Penguin's new kids’ series “Puffin Rock” has been picked up by Nick Jr. in the U.K. and RTÉjr in Ireland.
Skybound and Gamagio have partnered to release the new game app “The Walking Dead: Assault” for Samsung phones.
The series finale of AMC’s “Breaking Bad” aired Sunday, but fans of the show can still get their fix with themed offerings in New Mexico.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
Discovery Enterprises International has tapped the licensing agents Licensed Brands International and The Partnershop in Western Europe.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
9 Story Entertainment has sold its series “Guess How Much I Love You–The Adventures of Little Nutbrown Hare” to Nickelodeon France.
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
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