With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Vu Bui, chief operating officer at Mojang, the company behind the video game “Minecraft,” will give a keynote address at BLE next week in London.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Zodiak Kids is bringing the CBeebies star Mister Maker to Butlins holiday resorts over the next two years.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Comic book publisher IDW Publishing has launched a new division, IDW Entertainment, to develop new television projects based on its catalog of brands.
Playboy has teamed up with the Japanese design label Hysteric Glamour for a line of apparel inspired by the iconic publishing brand.
License! Global’s exclusive Show Dailies from this year’s Brand Licensing Europe are now available online.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The heritage boat brand Chris-Craft has teamed up with the Miniot for a range of wooden iPhone cases.
Licensing agency Knockout Licensing has brokered a deal on behalf of the Downton Abbey licensing program with The Republic of Tea.
The Walt Disney Company U.K. is rolling out its “Disney Princess Palace Pets” app in Britain.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.