With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
In its second year, Licensing Expo's Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands.
Milli Company will feature the iconic French brand Sophie la giraffe on a line of clothes and related products for babies and small children in Japan.
MGL Licensing has partnered with Libesa in Chile for a new line of stationery products featuring Tantan & Momo.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Sony Pictures Consumer Products has appointed two new agents for its film and TV properties in Italy, France, Australia and New Zealand.
License! Global has announced the finalists of the inaugural One to Watch contest for new creative concepts, held in conjunction with Licensing Expo.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
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