An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
Viacom has appointed Maria Iregui as brand manager and senior vice president of programming and production for MTV Latin America.
Quantum Mechanix and Warner Bros. Consumer Products have teamed to create a line of art prints featuring the DC Comics Bombshells.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
VIMN South has appointed Andrea Castellari senior vice president and general manager of Viacom International Media Networks Italy, Middle East and Turkey.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Ford Motor Company is celebrating the 50th anniversary of Mustang in collaboration with five world-renowned fashion designers.
Disney Interactive and Disney Channel have teamed with Little Orbit to develop video games based on Planes: Fire & Rescue and the tween telenovela “Violetta.”
DreamWorks Animation is expanding its partnership with licensing agency Compañía Panamericana de Licencias to Brazil.
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