An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
BBC One has commissioned a new daytime game show based on the U.K. board game Linkee that will be distributed internationally by Warner Bros.
Nine West, a division of The Jones Group, and the fashion magazine InStyle are expanding their limited edition footwear collaboration.
Xcel Brands has signed an exclusive licensing agreement with Signal Brands to create a line of Isaac Mizrahi New York suitcases and travel accessories.
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
Adobe predicts that 2013 will be one of the most exciting growth years in online Christmas shopping annual Online Shopping Forecast.
The British media company UKTV is entering the world of licensing in a new partnership with Evolution Europe and Rizon Studios Creative.
On Nov. 8, the U.K.’s Channel 5 named the greatest kids’ TV shows from the past 60 years, with many licensed brands finding their way onto the list.
Cupcake Digital has released its second Strawberry Shortcake app–“Strawberry Shortcake Berryfest Princess.
HSN and Univision Communications have launched a shopping service targeted to Hispanic costumers.
Jockey International has released a new limited edition line of Anchorman 2-branded briefs in advance of the film’s premier Dec. 20.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Activision Publishing has released the video game “Angry Birds Star Wars" for Sony’s new PS4 and Microsoft’s new Xbox One.
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