An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The National Gallery Company has appointed licensee Danilo Promotions to produce calendars and diaries for the museum’s most famous paintings.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
Silvergate Media has partnered with Super RTL for the broadcast and merchandising of its Peter Rabbit brand across German-speaking territories.
Big Tent Entertainment has tapped Kelly Toy to create a line of Domo-branded pet products in the U.S. and Canada.
Telemundo Media, a division of NBCUniversal, and Spain’s Reset TV have teamed up to develop a new musical competition format.
Licensing Expo and MAGIC Market Week have announced a new collaboration to cross-promote attendance at their two complementary trade events.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
FremantleMedia has announced a ground-breaking partnership with search engine Google for live “American Idol” interactive experiences.
Microgaming has signed a new deal with Universal to develop a range of online slot games based on the Jurassic Park film trilogy.
Rainbow unveiled its new series of Winx Club dolls, Sirenix Fairy, from licensee Witty Toys at the Nuremberg Toy Fair last week in Germany.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
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