Author Mercer Mayer has partnered with the newly created company Little Critter LLC to develop the Little Critter publishing brand into a global entertainment franchise.
Infinity Licensing has struck a deal for exclusive merchandise based on the classic Little Critter book series to be sold exclusively at Kohl’s department stores.
Mercer Mayer and Little Critter are participating for the first time in the Association of American Publisher’s Get Caught Reading campaign.
Silver Dolphin Books has released its first children’s apps, featuring Mercer Mayer’s Little Critter brand.
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