Brand Licensing Europe is kicking off its 15th event with a new show layout and more focused brand presentation for attendees.
Coolabi has appointed SMC Entertainment Group as the exclusive licensing agent in North America for “Poppy Cat.”
Brazilian licensing agency Supermarcas Participações has tapped Versa Licensing to represent its brands in Mexico.
The cable TV network BabyFirst has appointed Brand Central as its exclusive licensing agency.
PrivateCollection&Co has tapped Versa Licensing to bring Marie Claire-branded product to Mexico.
IMG Licensing is continuing their representation of the Goodyear brand, with a multi-year agreement featuring new licensed products.
Univision Communications is powering up with a multi-year licensing partnership with fitness expert and nutritionist Claudia Molina.
Spanish tapas restaurant La Tasca has appointed Beanstalk to extend its brand into mainstream retail in the U.K.
Temple Street Productions has appointed Segal Licensing to represent the tween show, “The Next Step.”
The Licensing Company has been tapped by The Hershey Company to represent its properties for new initiatives.
Energizer Personal Care has tapped New York-based licensing agency Brandgenuity for its Hawaiian Tropic, Banana Boat and Playtex brands.
DHX Media has appointed Icon Promotions as its new licensing and merchandising in Russia.
Hoho Rights, the commercial arm of Hoho Entertainment, has appointed Haven Licensing to represent its series "Cloudbabies" in Australia and New Zealand.
Brand Central has been appointed as the exclusive licensing agency for the award-winning blog Cupcakes and Cashmere, written by Emily Schuman.
41 Entertainment has appointed Team Entertainment as the licensing agent for Pac-Man and the Ghostly Adventures in Italy and Greece.
Brandberry has renewed its representation agreement with the children’s entertainment brand The Wiggles.
Guru Studio has appointed two new agents for its preschool series “Justin Time”-Knockout Licensing and Super RTL.
Proximo Spirits has signed The Joester Loria Group as the exclusive licensing agent in the U.S. and Canada for its top liquor brands.
Trinity Mirror has appointed Lisle to develop a U.K. merchandising program for the comic strip character Andy Capp.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
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