Brand Licensing Europe marked its 15th year with a bang, debuting a new show floor layout and hosting more visitors at London’s Olympia than ever before.
The Husqvarna Group has appointed Golden Goose as the U.K. licensing agent for its Flymo gardening brand.
Hoho Rights has secured the international licensing rights to the publishing franchise Toddler Time.
PGS Entertainment has secured worldwide media rights to the new “ALVINNN!!! and The Chipmunks” TV series.
IMG Licensing has signed on to expand Novamex’s beverage brand Jarritos into new categories.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
Licensing agent Game of 2 Halves has signed on to represent the Twitter brand @IQuoteForHer.
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
Recording artist Ben Tankard has appointed SRG Ventures to build a licensing program around his new brand, Full Tank.
Global Pursuit has been appointed to represent Cuipo, the lifestyle brand dedicated to preserving the rainforest.
Global Pursuit will represent Pukeko Pictures’ preschool series “The WotWots” in Asia.
Temple Street Productions has appointed Segal Licensing to represent the tween show, “The Next Step.”
Beanstalk has signed on to represent the cake decorating and bakeware brand Wilton Enterprises.
41 Entertainment has appointed MBC Licensing & Merchandising as its agent in MENA for Pac-Man and the Ghostly Adventures.
Licensing agency Global Pursuit has been charged with extending and developing a worldwide lifestyle program for the brand Tumbleweed & Dandelion by Lizabeth (Lizzie) McGraw.
Planeta Junior has renewed its contract to represent selected works from the photographer Bernard of Hollywood.
Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.
Shine America has tapped Brand Central as the exclusive licensing agency for its series “MasterChef.”
41 Entertainment has appointed Plus Licens in Moscow to handle licensing and merchandising activities for its new Pac-Man series in Russia.
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