Brand Licensing Europe is kicking off its 15th event with a new show layout and more focused brand presentation for attendees.
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
TF1 has picked up Saban Brands’ “Julius Jr.” and TF1 Licences will serve as the brand’s licensing agent in the region.
The Husqvarna Group has appointed Golden Goose as the U.K. licensing agent for its Flymo gardening brand.
Hoho Rights has secured the international licensing rights to the publishing franchise Toddler Time.
PGS Entertainment has secured worldwide media rights to the new “ALVINNN!!! and The Chipmunks” TV series.
IMG Licensing has signed on to expand Novamex’s beverage brand Jarritos into new categories.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
Licensing agent Game of 2 Halves has signed on to represent the Twitter brand @IQuoteForHer.
41 Entertainment has appointed MBC Licensing & Merchandising as its agent in MENA for Pac-Man and the Ghostly Adventures.
Licensing agency Global Pursuit has been charged with extending and developing a worldwide lifestyle program for the brand Tumbleweed & Dandelion by Lizabeth (Lizzie) McGraw.
Planeta Junior has renewed its contract to represent selected works from the photographer Bernard of Hollywood.
Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.
Shine America has tapped Brand Central as the exclusive licensing agency for its series “MasterChef.”
41 Entertainment has appointed Plus Licens in Moscow to handle licensing and merchandising activities for its new Pac-Man series in Russia.
Discovery Communications has teamed up with Bischoff Hervey Entertainment Television to license the Discovery Channel series “The Devils Ride.”
Moxie & Co has appointed Boom Licensing to expand the licensing program for designer Lotta Jansdotter into the U.K.
The design house Santoro has appointed Backstage Licensing to represent its Gorjuss art brand in Italy.
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