Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
License! Global sits down with top brand licensing executives as they explore how Millennials interact and relate to a variety of brands, ultimately answering if brand loyalty matters to this demographic.
Women in Toys, Licensing & Entertainment (WIT), the leading networking and support organization for women working in toys, licensing and entertainment, will be exhibiting for the second year in a row at Licensing Expo 2016.
The International Licensing Industry Merchandisers’ Association held its annual awards ceremony Tuesday night, with Hot Topic taking the top honor of Retailer of the Year for its “Doctor Who” program and Disney’s Star Wars walking away with four awards.
Now under the corporate umbrella of UBM, the second largest event producer in the world, Brand Licensing Europe is poised to gain more access, resources and innovation than ever before, offering exhibitors and attendees new business growth potential.