The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Character World has appointed Tony Lewis to the role of U.K. sales director.
NBCUniversal, a division of Comcast, has completed its acquisition of DreamWorks Animation for approximately $3.8 billion.
Paramount Pictures has appointed Black White Orange to serve as its licensing agent in India.
Brand Licensing Europe, the largest licensing event in Europe, has revealed its lineup of industry executives judging this year’s License This! competition.
Sequential Brands Group has named Andrew Cooper as its new president.
Jewel Branding and Licensing has appointed U.K. agency Start Licensing to represent the design brand Bouffants and Broken Hearts across Europe, excluding France.
Richard Lennox, an industry veteran with a record of elevating consumer and retailing brands, has joined Macy’s as its chief marketing officer, effective Sept. 15.
The Isaac Hayes Estate has appointed Beanstalk to represent the late singer-songwriter and actor for advertising, media and long-term brand associations.
Eric Beder of Wunderlich Securities explains the steps brand management companies need to take in order to improve their returns and ascend to their previous positions on the S&P 500.
Multi-platform media company Shout! Factory has promoted four of its veteran executives.
Rovio Entertainment has appointed the first-ever Italian licensing agent for the "Angry Birds" brand–Maurizio Distefano Licensing.
Simon Kay, partner at SNK Consulting and chief executive officer of AT New Media, is offering bespoke consultancy services in brand extension, franchising and marketing.
The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe.
There is a huge lineup of exciting new shows at this year’s MIPJunior. Here are a few standouts that also offer potential opportunities in brand licensing.
A+E Networks is attending its 20th MIPCOM, and in honor of the landmark, is presenting a new slate of scripted series, as well as a second season of “UnREAL.”
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.
FremantleMedia Kids & Family Entertainment has appointed a number of new licensing agents for its preschool property "Kate & Mim-Mim."
Tinderbox has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.
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