Glu Mobile, a developer and publisher of free-to-play games, has entered into a multi-year partnership with Taylor Swift for the development of a new mobile game.
As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Keds is kicking off its role as an official tour sponsor of Taylor Swift's "1989 World Tour" with a new collection of limited edition sneakers.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Keds has announced plans for a second footwear collaboration with Grammy winning singer-songwriter Taylor Swift.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
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