The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Rocket Licensing has announced two new licensees for The World of Eric Carle’s The Very Hungry Caterpillar in the U.K.
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