The World of Eric Carle and PercyVites have teamed up to feature The Very Hungry Caterpillar on the party platform’s customizable digital invitations and thank you videos.
Kids Preferred has unveiled its latest back-to-school collection, which features several licensed characters including The Very Hungry Caterpillar and Pete the Cat, among others.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
Rocket Licensing, The Very Hungry Caterpillar’s U.K. licensing agency, has secured a number of new licensees for the children’s brand.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
Rocket Licensing, the U.K. licensing agent for Eric Carle’s The Very Hungry Caterpillar, has partnered with the charity Action for Children for the third annual The Giant Wiggle national fundraising campaign.
The Joester Loria Group has partnered with Wildkin for a range of The World of Eric Carle bedding and room accessories.
The World of Eric Carle has inked a deal with Parragon to create a new collection of stationery and gifting items based on Carle's signature artwork.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
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