The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
SmileyWorld has tapped Scholastic to publish two English titles in the U.K. and Europe.
Egmont has been tapped by The Smiley Company, master licensee for the Rubik’s Cube brand, to bring the classic brain-teasing toy to publishing.
The Smiley Company is continuing a number of partnerships with European licensees and has added more for the back-to-school season.
The Smiley Company has signed a new deal with Bic that will see disposable Bic lighters adorned with different Smiley face images and slogans.
The Smiley Company has added a series of new partners in the gift and stationery categories.
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