After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets.
Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Actress, fashion icon and entrepreneur Gwyneth Paltrow will deliver the 11:30 a.m. keynote address at Licensing Expo 2013.
Oxford Limited has partnered with IGS Corporation for an Oxford-branded bicycle range under IGS’s Rule Bikes brand.
Pacific Cycle has appointed Brand Sense Partners to represent two of its top bicycle brands, Schwinn and Mongoose.
Home fitness equipment company Nautilus has appointed the Seltzer Licensing Group to develop a licensing program for its Nautilus and Bowflex brands.
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