After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Discovery Communications is growing its program for Animal Planet to further meet the needs of all members of the family.
Discovery Communications has teamed up for Animal Planet pet products and kitchenware.
Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.
DC Thomson has partnered with 151 Products for a line of car air fresheners featuring The Beano and Dandy.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.
Zodiak Kids, in partnership with Studio Licensing, has signed three new partners for Tickety Toc in Canada.
kathy ireland Worldwide and Nourison are set to unveil their new line of kathy ireland Home rugs and decorative accessories.
Wendy Bellissimo has inked a new deal with Legacy Classic Kids for a line nursery and youth furniture.
Marvel Entertainment continues to build the licensing program for its 2014 film Marvel’s Guardians of The Galaxy.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Walls 360 has created a line of on-demand wall graphics for the Nicktoons series, “Rob Dyrdek’s Wild Grinders.”
HGTV Home is teaming up with Jo-Ann Fabric and Craft Stores in the U.S. for a new line of home décor fabrics and trims, in a deal brokered by Beanstalk.
Martha Stewart Living Omnimedia has appointed Janet Stein as senior vice president of merchandising.
Lawless Entertainment has inked a new deal with Hoffman California Fabrics for fabric featuring the art property Suzy’s Zoo.
Apparel brand Loudmouth has partnered with Traveler's Choice to roll out a line of luggage and travel gear.
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