After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Kimberly-Clark and the National Hockey League have renewed and expanded their multi-year partnership in North America.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Town and Country Living has created a new collection of home furnishings based on the A&E reality show, “Duck Dynasty.”
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Team! Licensing has added new partners for the Peanuts brand in Germany.
kathy ireland Worldwide has extended its partnership with Martin Furniture for home office and entertainment furniture.
Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings.
Appliance brand Whirlpool has released a new mobile app designed to make doing laundry easy and fun.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
The Christian brand This is the Good News has partnered with Kurt S. Adler for its debut into the holiday market.
Univision Communications and Gibson are partnering to produce Delicioso tabletop and kitchenware products for Hispanic America.
Performance Brands has signed on to represent Clive Christian, known for its home décor lines and luxury perfume.
Little Busy Bodies has finalized a new deal with Procter & Gamble for a line of saline infused products under the Puffs brand.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.