Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Sears Holdings has created a new business unit–Shop Your Way Brands–to develop entertainment-driven lifestyle brands.
Pop stars Nicki Minaj and Adam Levine will be providing behind-the-scenes access as they create their new lines for Kmart on Sears Holdings’ shopping site, ShopYourWay.com.
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