Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards last Thursday in London, celebrating its most successful licensee and retail partnerships from the past year.
Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
American Greetings Properties has renewed a series of partnerships for party goods in Latin America.
Mind Candy has teamed up with Argos, Sainsbury’s and The Entertainer in the U.K. for a series of Moshi Monsters Easter promotions.
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