Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Warner Bros. Pictures has partnered with Samsung Electronics America to bring its upcoming film Suicide Squad to life through exclusive virtual reality content and activations leading up to the film’s release, Aug. 5.
Atari and audio company Roam have joined forces to create a range of co-branded headphones and earphones.
RadioShack, in collaboration with chief creative officer Nick Cannon, has unveiled limited edition red, white and blue NCredible 1 Bluetooth headphones.
Ford Motor Company has partnered with ION Audio to launch a range of consumer electronics products inspired by the styling of Ford’s vehicles.
Altec Lansing, and strategic partners Infinity Lifestyle Brands and Sakar, has joined forces with pop star Nick Jonas to launch a new line of headphones and speakers.
Entertainment One has extended several partnerships and added a host of new licensees to further expand the preschool series “Peppa Pig” in the U.S.
Nokia Technologies has partnered with HMD global, a Finland-based company, for a 10-year deal to create Nokia-branded mobile phones and tablets.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
Sesame Workshop has partnered with IBM Watson to help advance preschool education around the world through IBM’s computing technology and Sesame Workshop’s early childhood expertise.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
RadioShack, in collaboration with chief creative officer Nick Cannon, has launched NCredible, an exclusive line of Bluetooth headphones.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Six Flags Entertainment and Samsung Electronics America have teamed to debut North America’s first virtual reality roller coasters.
LMCA has been appointed to represent the electronics brand RCA for licensing in China.
The Walt Disney Company Southeast Asia has partnered with the Philippines’ mobile brand Globe Telecom to launch Southeast Asia’s first Disney Mobile smartphone.
Massive Audio has followed up its popular TARDIS and Dalek Bluetooth speakers with a new collection of headphones featuring "Doctor Who."
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