After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Nicholas Sparks has joined forces with Joss & Main to offer a curated collection of home goods inspired by his books.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Celebrity chef and restaurateur Ming Tsai has unveiled his new collection of Simply Ming kitchen tools on HSN.
Watercolor painter Shell Rummel has added two new collections to her bath range with Bacova and her bedding range from Ivy Hill Home.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
Marvel Entertainment continues to build the licensing program for its 2014 film Marvel’s Guardians of The Galaxy.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Celebrity interior designer and TV personality Jennifer Adams is expanding into fabric.
Licensing Expo and the International Home + Housewares Show, have announced a collaboration to cross-promote their shows.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.
Team! Licensing has added new partners for the Peanuts brand in Germany.
Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.
Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets.
Californian tabletop designer Laurie Gates has tapped IMG Licensing as his exclusive worldwide licensing agency.
The investment firm Gordon Brothers Group has signed an agreement to purchase consumer electronics manufacturer Coby Electronics.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Celebrity designer and TV personality Monica Pedersen has inked a new deal with Abbyson Living to create a new branded furniture collection.
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