After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Crown Crafts Infant Products has teamed up with Jonathan Adler Enterprises for infant and toddler homewares.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
According to a recent survey conducted by research group NPD, most households own a mobile device in some form, with children becoming increasingly tech savvy. Does this open the category to more product opportunities than ever before?
Licensing agency Global Pursuit has been charged with extending and developing a worldwide lifestyle program for the brand Tumbleweed & Dandelion by Lizabeth (Lizzie) McGraw.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
The Trump Organization has partnered with Dorya International for a new line of luxury furniture under the Trump Home brand in Turkey.
Rovio Entertainment has partnered with PowerA for a range of technology accessories in North America.
Lakeland has launched a new line of Doctor Who-themed baking products, just in time for the brand’s 50th anniversary this fall.
Tim Gunn has inked a deal with Indecor Home Design to create a homewares collection in the U.S. and Canada.
Jarden Corporation has announced plans to acquire Yankee Candle Investments for $1.75 billion in cash.
Celebrity chef and restaurateur Ming Tsai has unveiled his new collection of Simply Ming kitchen tools on HSN.
Landy International and designer Debra Valencia are partnering to expand the Debra Valencia brand to include home décor collections and women’s personal accessories.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Pacific Cycle has appointed Brand Sense Partners to represent two of its top bicycle brands, Schwinn and Mongoose.
Donny Osmond Home has added a series of new partners as Osmond celebrates the 50th anniversary of his TV debut.
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