After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Classic British lifestyle brand Laura Ashley has partnered with Merison Groep for a contemporary kitchen and tabletop collection.
HGTV Home is teaming up with Jo-Ann Fabric and Craft Stores in the U.S. for a new line of home décor fabrics and trims, in a deal brokered by Beanstalk.
The Christian brand This is the Good News has partnered with Kurt S. Adler for its debut into the holiday market.
Bakery company Entenmann's has teamed up with Durakleen for a baking pan featuring 12 heart-shaped cups.
kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.
Vandor is planning product lines for its new licenses, which include Transformers, My Little Pony, Curious George and the Ford Motor Company.
Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.
Fiesta Dinnerware, a division of Homer Laughlin China, has teamed up with manufacturer Town and Country Living for a new collection of home textiles.
Electronic accessories company Skinit has added to its roster of more than 450 brands, and plans to offer electronics cases as well as skins.
FanWraps has teamed up with Lucasfilm for Star Wars vehicle graphics.
Tommy Bahama has inked a new deal with Oriental Weavers to create multiple collections of indoor and outdoor area rugs.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Bif Bang Pow! and Broadway Video Entertainment are teaming up for a range of "Saturday Night Live" collectibles.
Furniture Brands has nailed down a deal with Xcel Brands to create a line of home furniture under the Isaac Mizrahi brand.
The Ford Motor Company has signed a new deal with Dahon for a line of branded bicycles.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
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