After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Donny Osmond Home has added a series of new partners as Osmond celebrates the 50th anniversary of his TV debut.
Big Tent Entertainment has signed a series of new licensing partners to bring the Internet meme Domo to a range of new products.
kathy ireland Worldwide has announced plans to exhibit for the first time at this year’s Licensing Expo in the new Fashion District area.
Actress Sofia Vergara has partnered with retailer Rooms To Go to create her first furniture collection.
41 Entertainment has appointed Legend Holdings as the textile licensee for its new Pac-Man series in Australia and New Zealand.
Fashion designer Nanette Lepore is expanding into the home category in a new partnership with Peking Handicraft.
HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
Kellogg Company has partnered with Tabletops Unlimited to create a range of homeware items featuring current and vintage Kellogg brands.
Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.
FanWraps has teamed up with Lucasfilm for Star Wars vehicle graphics.
Santoro has announced a raft of new partners around the world for its Gorjuss art brand.
U.S. interior designer Emma Gardner has appointed Boom Licensing to develop her home décor brands in Europe.
Artist Jenny Foster has signed a new deal with Westland Giftware for a line of homeware items.
Hasbro has teamed up with Grammercy Products for a line of pet toys under its Nerf Dog brand.
Babies ‘R’ Us is celebrating the arrival of HRH Prince of Cambridge with a regal baby line from Tommee Tippee.
Wendy Bellissimo has inked a new deal with Legacy Classic Kids for a line nursery and youth furniture.
Appliance brand Whirlpool has released a new mobile app designed to make doing laundry easy and fun.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
Rudolph the Red Nosed Reindeer has teamed up with First Friends for a branded line of infant pacifiers.
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