After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Artist Jenny Foster has signed a new deal with Westland Giftware for a line of homeware items.
Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.
Team! Licensing has added new partners for the Peanuts brand in Germany.
Fashion designer Trina Turk has teamed up with M-edge for a line of tech accessories.
Performance Brands has signed on to represent Clive Christian, known for its home décor lines and luxury perfume.
Duck Tape has joined forces with Marvel Entertainment for a new line of Avengers Assemble-branded duct tape.
Insulated drinkware manufacturer Tervis has joined the roster of licensees for the lifestyle brand Peace Frogs.
HSN has partnered with interior designer Alexa Hampton to launch her first-ever textile collection, Alexa Hampton Home.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of tool storage products.
Wendy Bellissimo has inked a new deal with Legacy Classic Kids for a line nursery and youth furniture.
Appliance brand Whirlpool has released a new mobile app designed to make doing laundry easy and fun.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
Rudolph the Red Nosed Reindeer has teamed up with First Friends for a branded line of infant pacifiers.
After ending its print edition in 2012, Encyclopædia Britannica has created a new way to engage its youngest readers–a tablet.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.
Fathead has released a new range of custom wall graphics featuring the popular British teen band One Direction.
Interior designer Jennifer Adams has teamed up with JLA Pets for a line of pet products, in a deal brokered by All-American Licensing & Management Group.
Zak Designs has partnered with Disney Junior for a line of mealtime products for kids featuring “Jake and the Neverland Pirates” and “Doc McStuffins.”
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