After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.
Zodiak Kids, in partnership with Studio Licensing, has signed three new partners for Tickety Toc in Canada.
Planeta Junior Italy has teamed up BBS for party products featuring DQ Entertainment’s “The Jungle Book.”
CBS Consumer Products has teamed up with MyBrandEmail to offer fans Star Trek-branded e-mail accounts.
Condé Nast has teamed up to launch a new e-commerce site that offers interior designers access to it imagery archives.
Stein Mart has launched an online store, making it one of the first off-price retailers to do so.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Diono, which creates safe travel solutions for kids, has teamed up with Little Tike for a co-branded line of juvenile travel products.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Trunk Archive has finalized a series of new collaborations that will see its artists’ work appear on products ranging from homewares to watch straps.
HGTV Home is teaming up with Jo-Ann Fabric and Craft Stores in the U.S. for a new line of home décor fabrics and trims, in a deal brokered by Beanstalk.
Fiesta Dinnerware, a division of Homer Laughlin China, has teamed up with manufacturer Town and Country Living for a new collection of home textiles.
Univision Communications and Gibson are partnering to produce Delicioso tabletop and kitchenware products for Hispanic America.
Lawless Entertainment has inked a new deal with Hoffman California Fabrics for fabric featuring the art property Suzy’s Zoo.
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