After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Tommy Bahama has inked a new deal with Oriental Weavers to create multiple collections of indoor and outdoor area rugs.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
After ending its print edition in 2012, Encyclopædia Britannica has created a new way to engage its youngest readers–a tablet.
Kimberly-Clark and the National Hockey League have renewed and expanded their multi-year partnership in North America.
The heritage boat brand Chris-Craft has teamed up with the Miniot for a range of wooden iPhone cases.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
Discovery Communications has teamed up for a line of environmentally friendly pet waste products under the Animal Planet brand.
41 Entertainment has appointed Legend Holdings as the textile licensee for its new Pac-Man series in Australia and New Zealand.
Martha Stewart Living Omnimedia has appointed Janet Stein as senior vice president of merchandising.
Macy’s has announced plans for a new summer patriotic campaign that will feature curated merchandise and themed events.
Insulated drinkware manufacturer Tervis has joined the roster of licensees for the lifestyle brand Peace Frogs.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
Mimoco has unveiled the next branded Mimobot USB drives–Bruce Lee and Adventure Time Ice King.
Jeffco Fibres has signed a deal with The Sun Products Corporation for Snuggle-branded bedding.
The Husqvarna Group has appointed Golden Goose as the U.K. licensing agent for its Flymo gardening brand.
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