Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
Candyrific has expanded its M&M’s, Avengers, Disney Princess, “Dinotrux” and Trolls lines with new Valentine’s Day products.
Rapunzel, Beauty and the Beast and Frozen lead the Disney Princess charge in EMEA.
Licensed toys are continuing to sell strongly, with Disney properties leading the charge.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Parragon has been tapped by Disney to publish a range of products across the North American market.
Disney Consumer Products and Macy’s have launched a new collection of girls' apparel inspired by Disney Princess and Frozen characters.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
DecalGirl has signed a licensing deal with Disney and Disney Pixar to create electronics skins featuring more than 30 of the studios’ properties.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
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